Bentley writes new chapter in branding
Bentley inks deal with Graf von Faber-Castell writing instrumentsJoe Duarte
Published: September 3, 2018, 10:30 PM
Updated: September 8, 2018, 3:03 AM
Bentley is expanding its branding with a special collection of writing instruments from Graf von Faber-Castell, one of the world’s oldest (founded in 1761) and most renowned manufacturers of high-quality writing and drawing instruments.
The “Graf von Faber-Castell for Bentley” collection features exquisite pens and matching accessories that combine timeless design, a passion for precision and exceptional craftsmanship, which is why it suited to carry the stamp of both brands.
“Bentley and Graf von Faber-Castell share many things in common,” says Count Charles von Faber-Castell, Head of Premium Graf von Faber-Castell. “Many years of tradition shaped by individuals, unique design, uncompromising quality and understated elegance.”
The exclusive special collection includes fountain pens, and rollerball and ballpoint pens, each available in three styles — Bentley Tungsten, Bentley Sequin Blue and Bentley White Satin — with the plan to expand the range to other writing instruments. Graf von Faber-Castell also makes Finewriter pens, pencils and mechanical pencils.
Each range is styled with Bentley cues, such as the typical knurling on the cap that’s finished off by the signature “B,” the seat diamond pattern presented as a braided pattern on the shaft, and highly polished front and corner metal pieces.
They are matched to the typical design elements of the Graf von Faber-Castell Collection — solid sprung clip, platinum-plated surfaces and understated styling, presented in a case made of hand-sewn fine Italian calfskin.
The sets will be available online and worldwide in Graf von Faber-Castell stores, upscale department stores and specialist shops, and select Bentley retailers.
“Bentley and Graf von Faber-Castell share a commitment to the highest quality and materials, as they continue to innovate in a changing world, drawing on extraordinary craftsmanship but each expressing the brand with contemporary vision,” concludes Christophe Georges, Bentley Director of Product and Marketing.