April 16, 2017, 10:30 PM
As reported last fall, Chinese manufacturer Geely will unveil its first offering, a compact crossover utility destined for markets outside China, including North America, at the Shanghai Auto Show later this week.
Back in October, the company set up a website for its new premium brand Lynk & Co, under which it would use Volvo’s Complex Modular Architecture (Geely owns Volvo, as well as the London Taxi Company) to create its first offering for North America — the compact CUV that right now is called 01 (we’re not sure if it’s going to have actual name or more elaborate alpha-numeric designation) — as well as a concept of a compact sedan (right now called 03) that will help fill showrooms at launch. The vehicles will also be sold in China and the European continent.
The vehicles were designed by Peter Horbury, Executive Vice President Design. Horbury is best known for his time at Volvo and Ford, with design credits for Volvo’s 70-series cars (sedan, wagon and coupe), the S80, Ford’s Granada, Fusion, Focus and Taurus, and Lincoln’s MKZ and MKX.
“Now with two cars in the Lynk & Co family, just five months into our company’s life, the promises we made of having a range of vehicles ready, high quality, unrivalled technology and connectivity as standard, and a unique brand identity, are being proven,” said Alain Visser, Senior Vice President of Lynk & Co. “On top of this we now add a lifetime warranty on every car, and free data traffic for connectivity, to further underline our determination to challenge the traditional business model of the car industry.”
No word yet on whether the extensive warranty would filter to other markets outside China, but we’re thinking probably not.
“We believe Lynk & Co will offer the most connected cars in the world, with the world’s first in-car digital share function,” explained Visser. “We also offer a completely new business model, with a simplified product offer, transparent fixed pricing and an attractive purchase and ownership experience starting here in China this year. We will bring a unique offer of connected mobility, with the option to share your car, where everything is included. The key to everything we do is simplicity,” said Alain Visser.
Scheduled to slip in ahead of entry-level Geely-branded vehicles (in the Chinese market) and luxury international vehicles from Volvo, the Lynk & Co marketing strategy will include online sales and home delivery, and a subscription model that will make its owners some of the best connected on the planet while driving.
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