November 7, 2012, 7:00 PM
A new independent automaker, headquartered in China, will make its public debut at next year’s Geneva Motor Show.
Called Qoros Auto, it plans to unveil the first in a series of new products aimed at discerning young buyers in China and Europe – metropolitan professionals, typically up to 35 years old, who will not tolerate inferior quality, who appreciate elegant interior and exterior design solutions and need to stay connected at all times.
No plans to enter the North American market have been announced at this time.
While the company is new, it has strong auto-making roots. It was established in December 2007 through an equal partnership between Chery Automobile, China’s largest independent car manufacturer, and Israel Corporation, a global industrial holding company.
A new brand without legacy, it is said to br driven by a passionate international team of expert designers, engineers and marketers who are united in their desire to develop sophisticated and highly individual products.
According to the company, the Qoros brand will stand first and foremost for a strong commitment to product and service quality.
To that end, leading experts from inside and outside the automotive industry have been recruited to the Qoros team and they are supported by major global suppliers such as Magna Steyr, TRW, Continental, Bosch, Valeo, Microsoft and Iconmobile. vehicle range based on an advanced, modular architecture.
The range of Qoros vehicles will be based on a modular architecture, thus enabling a rapid rollout of different models and variants, including hybrid and electric vehicles. According to Qoros, new variants are expected to be launched almost every half year.
The first car of these will be a compact four-door sedan designed by Gert Volker Hildebrand, Qoros's executive director of design. It is said to showcase a design language inspired by modern European tastes.
The C-segment sedan will make its world debut at Geneva in March 2013 before going on to the Shanghai show in April. Sales in China, as well as some first sales in Europe, are scheduled to begin around the end of 2013.
The company's operations are split between offices in Shanghai and the Qoros headquarters in Changshu, where an all-new production facility is currently under construction. It will have an initial annual production capacity of 150,000 units, rising to a potential maximum output of 450,000 cars.
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