Luxury Cars

Range Rover aims for exclusive clientele

Bespoke partnership with Holland & Holland shotgun and rifle makers

Limited Edition Holland & Holland Range Rover

Jaguar Land Rover (JLR) is reaching out to a small demographic of its buyers with the offering of a limited edition Holland & Holland Range Rover.

The Limited Edition 2016 Holland & Holland Range Rover will be based on the flagship Range Rover SVAutobiography sport utility, and feature signature cues from Holland & Holland, a world-renowned maker of sporting guns for some 180 years, as well as a luxurious country-style clothier.

The signature design details include Holland & Holland’s traditional green on the exterior, specially etched brightwork, French walnut interior wood trim, custom commissioned plaque and inlays, and unique badges.

There is also, as you would expect, a lockable gun case (leather, of course) that comes standard with the vehicle and fits nicely into the cargo area behind the rear seats. A slide out load floor makes it easy to access the case (which fastens securely to the floor but can also be removed).

The SUV is crafted by JLR’s Special Vehicle Operations (SVO) with the subtle Holland & Holland cues mentioned above. The vehicle also includes unique grille and door handles, and Holland & Holland script on the side vents and tailgate.

"The whole SVO team is very proud of this car, a bespoke design, which perfectly meets the very particular needs of Holland & Holland customers," said John Edwards, Managing Director of Jaguar Land Rover Special Operations. "This shows the huge potential of SVO, which encapsulates both off- and on-road performance as well as luxury and craftsmanship."

The neatest thing you see inside is brightwork (door handles, for example) etched with the acanthus scroll design from the guns. Other pieces to receive treatment are the wood trim pieces made from the French walnut from which the rifle stocks are made, and the diamond trim piece (to replicate the guns’ fore ends) that runs from vent to vent on the instrument panel.

The leather interior is an exclusive espresso and tan, and features branded stitching. Floor mats and luggage cover are also unique, as are the lit door sills on all four doorways. The rear seating area features reclining seats with calf supports and electrically deployed wood-trimmed snack trays.

The limited edition model will be available in spring 2016 at a starting price of $244,500 US, but there are only 30 allotted to North America, so don’t expect to see many, if any, in Canada.

Luxury Cars | New Cars

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