Joe Duarte

Joe Duarte has spent his entire journalism career reporting on the auto industry in various newspapers, business and lifestyle magazines, auto websites and in different broadcast media. Shortly after starting his professional career in 1987 at a start-up Metroland weekly auto-dealer supported newspaper in Toronto, he was recruited as the new editor of World of Wheels magazine (at the time, Canada’s only year-round magazine for auto-enthusiasts). He holds the distinction of being the longest serving editor of the magazine, guiding it to three design and layout awards, as recognized by the Automobile Journalists’ Association of Canada (AJAC). At World of Wheels, he also helped to found the Canadian Auto World trade journal and an annual auto industry directory digest. He left World of Wheels to start up the short-lived Drive upscale lifestyle glossy magazine before heading Canadian Tire’s Auto Club magazine Autoroute. Between 2000 and 2013 he wrote and edited automotive content for Sun Media, where he served in several management roles. Joe is a classically trained journalist who holds a Bachelor of Arts degree from University of Waterloo and a Journalism degree from Durham College, and considers himself the voice of the sensible motorist, with his ability to spin a utility perspective on just about any vehicle available in today’s market.