Lamborghini’s official museum, at Sant’Agata Bolognese in Italy, has a new look and a new name – MUDETEC, the Museum of Technology.
The museum’s new interactive space tells the story of Lamborghini and its world through its innovations and achievements, which revolutionized the company itself and made their mark on the whole automotive industry.
Visitors can take a journey of discovery through the brand and its masterpieces, from the most iconic historic vehicles such as the 350 GT, Miura, Countach and LM002, to the more recent and exclusive Asterion (concept car with hybrid technology), the Centenario, and the Aventador SVJ.
“Future Shapers since 1963” is an exhibition celebrating the relaunch of the Lamborghini Museum in its new MUDETEC guise, and the pioneering spirit of Lamborghini in terms of innovation and design.
The exhibition is a virtual journey through the decades, with a focus on vehicles that revolutionized the marque at the time they were built. Visitors explore exhibits through the support of special installations and touch screens offering access to information, photos, original sketches and videos.
The Sixties are marked by the 350 GT, the first sports car designed by Lamborghini; the Miura, the fastest car in the world when it made its debut; and the Espada, the first four-seater sports car with a powerful V12 engine and offering every comfort available at the time.
The Countach is the car of the Seventies that revolutionized the industry with its futuristic design and cutting-edge hi-tech solutions, like the longitudinal rear engine and scissor doors, still called “Lambo doors” today.
The Eighties saw the arrival of the LM002, Lamborghini’s first off-roader and the forerunner of today’s luxury SUVs. In the Nineties, it was the turn of the Diablo GT’s futuristic looks: the world’s fastest series car at the time.
The new millennium got off to a flying start with the Sesto Elemento, a masterpiece of engineering with an exceptional weight/power ratio and built entirely in carbon fibre: a material in which Automobili Lamborghini has made considerable innovation and progress through research and development.
The journey continues with the story of the most recent challenges in technology: hybridization for the concept Asterion; the ALA system (Aerodinamica Lamborghini Attiva) for the Huracán Performante; and LDVI (Lamborghini Dinamica Veicolo Integrata) for the Aventador SVJ, the new Huracán EVO and the Urus: the first Super SUV in the world, designed at a time when it seemed impossible to combine the two apparently-distant worlds of the super sports car and the SUV.
The exhibition also includes an Ad Personam space, where visitors can experience a first-hand view of options available to customers wishing to customize the car of their dreams with the Car Configurator.
The new “brain room” creates a 360° full-immersion experience into the world of Lamborghini with a thrilling multimedia display about the brand, its values and its extraordinary past.
Visitors also can enjoy a virtual driving experience in the new simulator and take a tour of the production line, although it must be booked in advance.
The exhibition is open daily from 16 April to 31 October 2019, from 9.30 am to 6 pm.