Retained Value Awards Backgrounder

For more than 50 years, Canadian Black Book has been the trusted and unbiased Canadian automotive industry source for vehicle values. The company’s print and online reports are considered ‘The Authority’ for vehicle values not only by car dealers, but also the lending, leasing, financing and insurance sectors.

For the past four years, consumers have also benefitted from the same expert insight.

In 2010, Canadian Black Book introduced their consumer website that includes free online tools for calculating a vehicle’s Trade-in Value, Future Value and the Average Asking Price.

Canadianblackbook.com is a distinctly Canadian resource for car buyers and sellers.

The Canadian Black Book Best Retained Value Awards acknowledge vehicles that retain the highest percentage of their original MSRP after four years. This is valuable information for the consumer, since depreciation is the largest expense associated with their cost of vehicle ownership.

For 2014, the award program analyzed model year 2010 cars and trucks in 19 different categories.

· Toyota takes first in Small Pickup and Full-size Pickup for the 5th time; and for the 4th consecutive time in the Mid-size SUV and Full-size SUV categories.

· Subaru Outback logs another win for Mid-size Car, for the 5th consecutive year.

· The Sprinter wins for the 5th year straight, this marking the 1st time under the Mercedes-Benz brand.

· In the Full-size Car category, the Toyota Avalon has owned the category four out of the past five years.

· Honda Fit retains its first place performance in Sub-compact Car category three years running.

· Last year the Toyota Prius became the first-ever hybrid to win a Retained Value Award, taking top spot in the Compact Car category. The Prius repeats in 2014.

· Honda Odyssey earns first place in the Minivan category, marking its 4th win in the last five years.

· Hummer H2 wins in the Full-size Luxury SUV category, retaining the highest overall percentage (71.14%) of its original MSRP.

· Among the domestics, Chrysler wins twice in 2014, with Jeep Wrangler winning Compact SUV for the 4th straight year; and the Challenger winning in the Sports Car category for the 3rd year in a row.

· Two first place finishes each by Porsche and Mercedes helped European manufacturers double the number of awards secured this year compared to 2013.