VIDEO: 110 years of Alfa Romeo – A date with history

Alfa-Romeo celebrates 110th anniversary with virtual museum tour

Published: June 23, 2020, 9:05 PM
Updated: October 11, 2021, 8:58 AM

Alfa Romeo turns 110 - Alfa-Romeo celebrates 110th anniversary with virtual museum tour.

Alfa Romeo turned 110 years old on June 24, 2020 and the company celebrated by reopening its museum in Arese, Italy, near Milan, following lockdown for the COVID-19 pandemic – with social distancing and other precautions in place for visitors.

For those who can’t attend the museum, it is offering a virtual museum tour via a series of six short videos, about five minutes each, entitled:

110 Years Tour (Overview)


Timeline (History)


Bellezza (Beauty) 


Speed (Racing) 


Collezione (In Storage) 


Archive (Documentation Centre) 


There is also a much longer video of the celebration itself, filmed live in and around the Museum. 


If you are an Alfa Romeo afficionado, or just one who appreciates automotive beauty and history, these videos are not to be missed.