Automotive Brand - Audi


The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology".

Learn more about Audi in Canada

FIRST DRIVE: 19 improvements in the reworked Audi Q3

Redesigned Audi Q3 is bigger, better handling, smarter, more capable

The second generation Audi Q3 won’t come to Canada until next spring, but when it does, it should finally catch up to the BMW X1 and Mercedes-Benz GLA. Read More

Automotive Reviews New Cars Sep 27, 2018, 2:30 AM

The 15 most aerodynamic everyday cars

The lower the coefficient of drag, the better a car cuts through the air Read More

Auto Industry Fuel Economy Sep 26, 2018, 2:30 AM

Audi announces initiatives in support of e-tron

Audi announces slew of initiatives to improve convenience for e-tron buyers Read More

New Cars Green Cars Sep 19, 2018, 2:30 AM

Audi integrates toll payments in coming e-tron

Audi e-tron first car to launch with integrated toll-payment technology Read More

Auto Technology Green Cars Sep 12, 2018, 2:00 AM


Audi concept performance depends on recuperation

Audi e-tron concept extends range through 3-level regeneraton Read More

Auto Technology Future Cars Aug 9, 2018, 2:20 AM

Over 340,000 vehicles recalled in Canada in July

Ram pickups accounted for bulk of the total to address tailgate unlatching

Ford Escape and Fusion, Volkswagen Golf, Golf Wagon and Tiguan, and Audi A6, A7, S6, S7 and RS7 also recalled large numbers for variety of problems. Read More

Car Safety Auto Industry Aug 4, 2018, 10:30 PM

Audi ramps up e-tron excitement with supercar concept

PB 18 e-tron concept meant to convey the purist form of a future supercar

Conceived and designed at Malibu’s Audi Design Loft, the concept car has been designated Audi PB 18 e-tron, with the PB 18 standing for Pebble Beach 2018. Read More

Future Cars Green Cars Jul 30, 2018, 10:30 PM

Audi celebrates 20 years of TT with limited editions

Limited edition coupe and roadster pay homage to originals inside and out

TT 20 Years limited editions are available in Arrow Grey or Nano Grey with seats finished in moccasin brown Nappa leather, both paying homage to originals. Read More

New Cars Luxury Cars Jul 21, 2018, 2:30 AM


Audi e-tron interior a symphony in style

Features first production use of virtual side mirrors with door displays

State-of-the-art interior features new digital operation and display, and a Bang & Olufsen 3D Premium Sound System using a 705-watt amp and 16 speakers. Read More

Green Cars Future Cars New Cars Jul 10, 2018, 2:30 AM

About 145,000 vehicles recalled in Canada in June

Kia, VW and supercar makers among the affected, while Takata impacts more

Issues over the month include damaged airbag circuits, sliding doors that don't stop for obstacles, and seatbelt buckles that don't restraint properly. Read More

Car Safety Auto Industry Jul 5, 2018, 2:30 AM

Audi, Hyundai to partner on fuel-cell development

Two will share existing and future patents on FCEV components, technologies

The agreement includes access to fuel cell components, including the knowledge acquired by Hyundai in developing its Tucson Fuel Cell and the new Nexo. Read More

Green Cars Auto Industry Jun 21, 2018, 2:30 AM

10 good and 10 not so good brands in Initial Quality

J.D. Power polled 75,000 new buyers during their vehicle’s first 90 days

New vehicle quality has improved for the fourth consecutive year, and it’s at its best level ever according to the 2018 J.D. Power Initial Quality Study. Read More

Auto Industry Auto Awards Jun 20, 2018, 8:00 AM


Audi Q8 a sportier sport utility

New 5-passenger SUV builds on the function and elegance of the Q7

All-new Q8 also introduces Audi’s new SUV design language, starting front and centre with a singleframe octagonal grille offset by large air intakes. Read More

New Cars Luxury Cars Jun 8, 2018, 2:30 AM

Toyota products again judged tops in value

Vincentric hands out 2018 Best Value in Canada awards to top brands, models

Toyota scored highest with 12 model category wins and 2 brand awards; BMW judged tops in luxury and 5 models; Honda, Ford had brand and 4 model-wins each. Read More

Auto Awards Auto Industry Car Buying May 31, 2018, 9:25 AM

Nearly 150,000 vehicles recalled in Canada in April

April recalls totalled 35, affecting 147,607 vehicles from 25 makes

Ford pickups, Audi sedans and crossovers, Smart cars, Land Rover Discoverys and VW Tiguans among largest recalls, combining for over 118,000 vehicles. Read More

Car Safety Car Care May 4, 2018, 2:30 AM

Sky's the limit for Audi autonomous vehicles

Pop.Up Next a 2-seat cabin that can be coupled to a wheel base or a drone

Audi, airplane-maker Airbus and engineering and design firm Italdesign, have teamed up to create an electric micro-car that can soar above the traffic. Read More


More than 235,000 vehicles recalled in Canada

Hyundai Elantra tops numbers game with nearly 105,000 cars recalled

Most year-end recalls affected motorhomes and bikes, but 237,105 passenger vehicles were named in 23 recalls concerning 29 models from nine brands. Read More

Car Safety Jan 1, 2018, 9:10 PM

Honda desirability rates high with consumers, critics

Online resource Edmunds awards first Most Wanted awards in 16 segments

Most Wanted awards feature unique rating system that weighs vehicle performance in the retail marketplace and the opinions of Edmunds’ editorial team. Read More

Auto Awards Nov 18, 2017, 9:30 PM

First Ride: Audi’s semi-autonomous A8

Conditions have to be just right to use Audi’s “conditional automated driving”

The new Audi A8 with Traffic Jam Pilot will take over completely in a traffic jam and let its driver watch a movie or just kick back behind the wheel. Read More

26 models recalled in Canada in August

Canadian recalls issued for 14 brands and a total of 44,165 vehicles

Issues include engines and transmissions, airbags and seatbelt systems, steering systems and chasses, labelling and owner's manuals, and fuel systems. Read More

Car Safety Sep 4, 2017, 9:30 PM


20 models recalled in Canada in June

Nearly 350,000 vehicles named in recalls to address some 20 problems

Audi, BMW, Buick, Chrysler, Dodge, Ford, Hyundai, Honda, Jaguar, Mazda, Mercedes-Benz, Porsche, Toyota and Volvo all require attention to some issues. Read More

Car Safety Jul 4, 2017, 10:30 PM

Audi A8 sneak-peak at world premiere of ‘Spider-Man: Homecoming’

Spider-Man actor Tom Holland arrived at red carpet on the hood of the new A8

The new A8 won’t make its official public debut until July 11 but it can be seen even before then in the movie, ‘Spider-Man: Homecoming’. Read More

New Cars Auto Industry People Jun 29, 2017, 11:00 AM

New Audi A8 comes standard as a hybrid

New luxury sedan will have 48-volt circuitry for mild hybrid system

Belt alternator starter provides engine stop/start technology, shutting the engine down under certain circumstances — braking, slowing or cruising. Read More

Green Cars New Cars Autonomous Driving Jun 16, 2017, 2:30 PM

Over 345,000 vehicles recalled in Canada in May

Various manufacturers issued recalls for 23 models over the month

Recalls from Audi, BMW, Chevrolet, Chrysler, Ford, Jaguar, Jeep, Mercedes-Benz, Porsche, Ram and Volkswagen address issues from labels to fuel leaks. Read More

Car Safety Jun 2, 2017, 10:20 PM


Audi to introduce sportier TT at New York Auto Show

2018 TT RS joins Audi Sport stable with most powerful version ever

All-new 2.5-litre turbocharged, direct-injected 5-cylinder engine provides 400 hp and 354 lb-ft of torque to push car to 100 km/h in four seconds. Read More

Auto Shows New Cars Apr 4, 2017, 10:30 PM

Audi airbag, coolant recalls affects 583,000 vehicles

Q5 SUV most affected, but also A4, A5, A6, A7, Q7 and a couple VWs

Vehicles with 2.0T engines may have water pump fails; sunroofs on Q5s may leak into side air-curtains; and, others may have faulty front restraints. Read More

Car Safety Jan 29, 2017, 9:30 PM

VW Group concepts look to the past and future

Detroit debuts for newest VW I.D. EV concept and full-sized Audi Q8

Volkswagen concept reportedly a multi-functional vehicle with obvious ties to the past; Audi SUV shows profile of original Quattro with 4-seat cabin. Read More

Auto Shows Future Cars Dec 22, 2016, 9:10 PM

Hybrid race cars develop technology with production car potential

World Endurance Championship is an incubator for innovative powertrains

How long can it be before we see high-performance hybrids in everyday production cars using lessons learned in WEC racing? Read More

Auto Technology Green Cars Sep 22, 2016, 12:15 PM


Audi cars to read traffic lights in 2017

Audi’s Traffic Light Information system fitted to select 2017 vehicles

When waiting at "smart city" traffic lights, the instrument cluster and head-up display will show the time remaining before the light changes to green. Read More

Autonomous Driving Auto Technology Aug 15, 2016, 10:30 PM

What’s new about the 2017 Audi A3

The biggest change is a new 2.0L gasoline engine in the base A3

Audi has refreshed its compact A3 for 2017 and there’ll be five different models coming on sale in Canada this September. Read More

New Cars Luxury Cars Automotive Reviews Jun 1, 2016, 9:10 AM

Autonomous Audi A7 becomes more human

UK test shows better signalling during lane changes, harmonious merges

The test car is reportedly even more adept at driving like a human, having performed motorway driving that displays consideration for other road users. Read More

Autonomous Driving May 14, 2016, 10:30 PM

Audi shows innovative city traffic solutions

Q3-based concept features electric skateboard integrated into bumper

Vehicle and longboard are linked via a smartphone app, which can calculate the best route to the destination using a mix of vehicle and skateboard. Read More

Auto Shows Future Cars Apr 25, 2016, 1:30 PM


Wards honours 10 top vehicle interiors

Luxury vehicles hold slim majority in interior excellence

Wards editors evaluated 47 vehicles on aesthetics, design, materials, ergonomics, safety, fit and finish, and effectiveness of machine/user interface. Read More

Auto Awards Auto Industry Apr 18, 2016, 10:30 PM

Making an Audi A8 limousine is a stretch

The XXL Audi wheelbase is about a metre shy of the A8 overall length

Development of the first car took a year, with primary concerns being the maintenance of safety and the rigidity lost due to the excessive lengthening. Read More

New Cars Luxury Cars Apr 11, 2016, 10:30 PM

Audi ready to tackle whatever with A4 Allroad

Latest wagon crossover features latest version of the Quattro system

Slated as the only wagon for the A4 line, Allroad Quattro will use 2.0-litre turbo 4-cylinder linked to 7-speed S-tronic automatic transmission. Read More

New Cars Off Roading Mar 28, 2016, 9:30 PM

Audi eliminates turbo lag in SQ7 turbodiesel

Electric compressor provdes near instantaneous low-end boost

The biturbo V-8 makes 429 hp and 664 lb‑ft of torque, making it the most powerful diesel on sale and enabling zero to 100 km/h of 4.8 seconds. Read More

Luxury Cars Auto Technology Mar 3, 2016, 6:20 PM


Audi improves performance of RS Q3

Still no plans to bring 362-hp tiny ute to Canada ... “this year”

Torque of 343 lb-ft (available from 1625 to 5500 rpm) help take RS Q3 Performance to 100 km/h in less than 4.5 seconds, using a 7-speed S-tronic. Read More

New Cars Auto Enthusiasts Feb 6, 2016, 5:30 PM

10 concepts whose looks weren’t quite right

Love at first sight may be endearing but isn’t always enduring

Concepts aren’t always exactly like the vehicles that eventually come to market. That can be seen as bad, because the concepts are so awesome, but isn’t always. Read More

Future Cars Jan 30, 2016, 5:30 AM

Audi A8 L is long on Sport

Enhanced twin-turbo 4.0-litre V8 puts out 450 hp and 444 lb.ft.

Where the exterior looks built for speed, the interior is built for comfort, with leather seats done up in luxurious diamond-pattern stitching. Read More

Luxury Cars New Cars Oct 27, 2015, 10:10 AM

Finalists announced for Green Car of the Year

Audi e-tron, Chev Volt, Civic, Sonata and Prius make final five

Annual Green Car Journal awards are voted on by jury of noted environment and efficient-energy leaders, as well as celebrity car collector Jay Leno. Read More

Auto Awards Green Cars Auto Shows Oct 15, 2015, 4:00 AM