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Automotive Brand - Infiniti

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The Infiniti brand was introduced in the United States in 1989. The marketing strategy was to target the premium vehicle segments in the United States that would not have otherwise fit in with Nissan's more mainstream image, and partially influenced by the Plaza Accord of 1985. The brand was created around the same time as Japanese rivals Toyota and Honda developed their Lexus and Acura premium brands. The Japanese government imposed voluntary export restraints for the U.S. market, so it was more profitable for automakers to export more expensive cars to the U.S.

Learn more about Infiniti Canada

Infiniti teases new electrified concept

Electrified performance concept furthers Infiniti vision of joy-to-drive EVs

Infiniti says the electrified performance concept is meant to signal intent to deliver driving enjoyment and thrilling performance in electrified vehicles. Read More

Future Cars Green Cars Aug 11, 2018, 6:30 PM

Infiniti changes the way an engine works

Variable compression ratios maximize peak power and efficiency as needed Read More

Auto Technology Luxury Cars Jul 25, 2018, 2:30 AM

FIRST DRIVE: 20 items of note in the 2019 Infiniti QX50

Infiniti enhances new QX50 crossover with new spin on engine technology Read More

New Cars Automotive Reviews Jul 25, 2018, 2:00 AM

Toyota products again judged tops in value

Vincentric hands out 2018 Best Value in Canada awards to top brands, models Read More

Auto Awards Auto Industry Car Buying May 31, 2018, 9:25 AM

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Infiniti draws inspiration for new Q flagship

Q Inspiration fastback latest form language for future Infiniti sedans Read More

Auto Shows Future Cars Jan 3, 2018, 9:35 PM

4 electrified powertrains make Wards Top-10 Engines

EV, fuel-cell and two hybrids make the cut; no Germans represented

WardsAuto's Top-10 recognizes new or significantly altered powertrains in vehicles with MSRPs lower than $63,000 US, as well as winners from last year. Read More

Auto Awards Auto Technology Dec 14, 2017, 11:30 AM

Infiniti releases QX50 image ahead of LA show

2019 compact SUV to be built on new front engine/front drive platform

Features first production variable compression turbo 2.0-litre engine that varies piston reach to change compression ratio between 8:1 and 12:1. Read More

Auto Shows New Cars Nov 24, 2017, 11:40 AM

Over 120,000 vehicles recalled in Canada in September

Total of 16 actions affect 25 models from 14 different brands

Chevrolet, Chrysler, Dodge, Ford, GMC, Hyundai, Infiniti, Jeep, Mazda, Mercedes-Benz, Mitsubishi, Porsche, Ram and Volkswagen all have models affected. Read More

Car Safety Oct 3, 2017, 9:35 PM

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Infiniti imagines a racecar from bygone era

After hours project yielded hand-built electric retro racecar concept

Vehicle’s stunning bodywork is made up of bare sheet-metal body panels (wrapped around a steel ladder frame) forged into shape by master craftspeople. Read More

Future Cars Auto Shows Aug 13, 2017, 10:10 PM

Over 388,000 vehicles recalled in Canada in July

Total of 21 actions involve 59 models from 17 different makes

Issues affect concerns over software glitches to airbag inflators, from alternators to power steering modules, from transmission mapping to fuel lines. Read More

Car Safety Aug 4, 2017, 9:40 PM

FIRST DRIVE: Refreshed 2018 Infiniti Q50 sport sedan

The five-year-old Q50 gets a mild design refresh inside and out to bring it up to date

A mild refresh for the 2018 Q50 keeps it competitive with its sporty Japanese and German competitors so the choice comes down to one’s personal taste. Read More

New Cars Automotive Reviews Jul 26, 2017, 8:00 AM

Infiniti shows new QX50, new turbo engine at Detroit

Production ready variable compression ratio turbo for concept CUV

Nissan promises new QX50 Concept will be evolution of QX Sport Inspiration Infiniti debuted in Beijing, and will include latest autonomous technology. Read More

Auto Shows Future Cars Dec 30, 2016, 9:30 PM

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Infiniti gives life to virtual concept

Infiniti Vision Gran Turismo concept comes out of the gaming world

The car was developed in close collaboration with the developers at Gran Turismo, and will be one of the stars of the new Gran Turismo Sport game. Read More

Future Cars May 20, 2016, 10:30 PM

Infiniti teases new mid-size utility offering

QX Sport Inspiration will likely become replacement for current model

Our guess is that this is going to be the new QX70 (FX), which is the “Sport”ier of the two, and which has been around without a redesign the longest Read More

Auto Shows Future Cars Apr 14, 2016, 1:30 PM

FIRST DRIVE: 2016 Infiniti Q50 in words and pictures

Formerly known as the G37, the Q50 benefits from a major refresh for 2016

Along with the availability of three new engines, Infiniti has made technological improvements to the Q50's suspension, steering and safety technology. Read More


Buick, Infiniti, Lexus create luxury coupe interest

Signs point to resurgence in personal car segment for luxury buyers

Three marques show classically styled 2-door bodystyles that are either going into production, ready for production or speculating about production. Read More

Auto Shows New Cars Future Cars Jan 11, 2016, 5:30 PM

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Infiniti makes new turbo V-6 for Q50

Latest adaptation of twin-turbo 3.0-litre engine in Nissan GT-R

The latest VR-series engine will power the 2016 Infiniti Q50 sedan to start, but will also make it into other vehicles in Infiniti showrooms. Read More

New Cars Auto Technology Dec 16, 2015, 9:10 PM

DNF for Infiniti-Red Bull Formula 1 connection

The parties have agreed to terminate their partnership prematurely at the end of this year

Infiniti and Red Bull Racing will discontinue their commercial partnership at the end of the 2015 season, one year earlier than originally stipulated. Read More

Motor Sports Car Nuts Auto Industry Dec 8, 2015, 2:55 AM

FIRST DRIVE: 2016 Infiniti QX50 quiets the mind, stirs the soul

For 2016, the Infiniti QX50 crossover gets longer, larger, and arguably better looking

With a strong focus on styling and handling, the 2016 QX50 is lacking in some basic conveniences we’ve come to expect in a modern luxury vehicle. Read More

Luxury Cars New Cars Sep 25, 2015, 6:15 PM

Mercedes, Infiniti take first step to new luxury compact

Mexican facility to put out Infiniti vehicle in 2017, Mercedes in 2018

The joint-venture plant is expected to have initial production capacity of more the 230,000 annually, with the capacity to grow according to demand. Read More

Auto Industry New Cars Sep 4, 2015, 12:00 AM

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Infiniti to show entry-level Q30 in Frankfurt

New luxury sport compact to debut 2 years after concept shown in Frankfurt

The Q30 Active Compact delivers the distinctive design, driving dynamics and individuality customers expect of an Infiniti.-President Roland Krueger Read More

Auto Shows New Cars Jul 21, 2015, 9:00 PM

10 Choice Cars for First Dates

Here are our 10 vehicle choices for making that first date one to remember

In Spring a young man's fancy turns to... well you know. What you drive on a first date can have a big effect on that all-important first impression. Read More

Car Nuts New Cars Auto Industry People Mar 19, 2015, 10:55 AM

Infiniti Q60 Concept previews production coupe model

Concept coupe will debut at the North American International Auto Show in Detroit

The Q60 represents the concept for a future Infiniti sports coupe that could compete with the BMW 6 Series, Lexus RC and Mercedes-Benz E-Class Coupe. Read More

Future Cars Auto Shows Luxury Cars Jan 5, 2015, 9:55 PM


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Infiniti reveals Q80 Inspiration concept

Four-door concept to debut in Paris will lead to a production model

The Q80 Inspiration is a clear statement of the Infiniti brand's intent to join the ranks of the premium fastback segment in the near future. Read More

Future Cars Sep 23, 2014, 5:00 AM

Infiniti Q50 Eau Rouge at Eau Rouge

Sebastian Vettel drives the Eau Rouge at the Spa Francochamps circuit

There is definitely no shortage of power from the Q50 Eau Rouge’s 560-horsepower, twin-turbo 3.8-litre V-6 engine, according to Sebastian Vettel. Read More

Car Nuts Aug 24, 2014, 11:00 PM

Ford, Toyota each win seven individual used car awards

Vincentric acknowledges excellence in Certified Pre-Owned Value

Honda earns the title of best passenger car brand, Chevrolet that of best truck brand and Buick takes home luxury brand honours. Read More

Used Cars Aug 7, 2014, 5:00 AM

De Nysschen resigns as Infiniti president

For the second time in two years, Johan De Nyschenn shocks the industry

UPDATE: It's official; De Nysschen is headed for the top job at Cadillac, replacing Bob Ferguson who was recently shifted out of that position. Read More

Auto Industry Auto Industry People Jul 11, 2014, 4:45 AM

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Infiniti to bring two new Q's to New York

Nissan's luxuy arm will host global debuts in Big Apple this week

The extensively revised 2015 Q70 luxury sedan and a retrimmed QX80 full-size SUV will round out the Japanese's marques booth. Read More

Auto Shows New Cars Apr 14, 2014, 3:00 PM

Infiniti Eau Rouge concept gets real

F1 World Champion Sebastion Vettel tested an Eau Rouge prototype in England

Infiniti says that a full schedule of prototype testing and evaluation continues, suggesting that the 560-hp Eau Rouge is on track for production. Read More

Future Cars Car Nuts Apr 8, 2014, 1:00 PM

Formula One racing is back!

Australian Grand Prix begins a whole new era with all-new cars and powertrains (VIDEO)

Everything about the 2014 F1 cars has changed, from their basic appearance and appendages to their power units – and not just in an evolutionary way. Read More

Motor Sports Mar 15, 2014, 5:15 AM

2014 AJAC tech awards go to Infiniti

Infiniti wins AJAC Best New Technology awards for both Innovation and Safety

Infiniti's Direct Adaptive Steering is "Best New Innovation Technology" and Predictive Forward Collision Warning is "Best New Safety Technology." Read More

Auto Technology Auto Industry Car Safety Jan 16, 2014, 5:00 PM

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F1-inspired Q50 for Detroit

Q50 Eau Rouge represents Infiniti's design vision of a high performance Q50

The concept features aerodynamic styling treatments and design elements influenced by Infiniti's partnership with the Red Bull Formula One team. Read More

Future Cars Dec 22, 2013, 10:00 PM

Canadian pricing set for 2014 Infiniti QX50 crossover

Renamed EX37 gets a price reduction of up to $5,900 across the lineup

Infiniti's EX37 luxury compact crossover gets more standard equipment and a lower price tag to go with its new QX50 nameplate for 2014. Read More

New Cars Oct 10, 2013, 11:00 PM

Infiniti first to market with 'Steer-by-Wire'

All-new 2014 Infiniti Q50 sedan offers Direct Adaptive Steering as an option

The Q50 proves that 'steer-by-wire' is now ready for prime time – if the intent is to make it seem indistinguishable from a normal steering system. Read More

Auto Technology New Cars Sep 23, 2013, 11:00 AM

Infiniti reveals first image of Q30 Concept

Q30 Concept previews Infiniti's expansion into premium compact market 

The design of the Q30 Concept merges the dynamism and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover. Read More

Future Cars Auto Shows Aug 27, 2013, 4:00 PM

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Infiniti Q30 concept set for Frankfurt

Q30 Concept heralds Infiniti’s planned expansion into new premium segment

The Q30 Concept is said to represent the brand's design vision for a compact Infiniti vehicle aimed at a new generation of premium customers. Read More

Future Cars Auto Shows Aug 8, 2013, 10:00 AM

Infiniti to offer hybrid version of QX60

2014 Infiniti QX60 Hybrid will debut at New York International Auto Show

Big Infiniti 7-passenger luxury CUV is projected to achieve a combined fuel economy rating of 9.05 L/100 km, which would be the best-in-class. Read More

New Cars Auto Shows Green Cars Mar 8, 2013, 6:00 PM

Infiniti ups the ante on its F1 bet

Title partnership with Red Bull Racing reflected in new livery for race cars

Infiniti is betting big on its association with F1, as title partner in the World Champion Infiniti Red Bull Racing team, to enhance its global image. Read More

Motor Sports Auto Industry Feb 6, 2013, 5:00 PM

2013 Infiniti JX35

New Infiniti crossover excels as a long-distance cruiser

If you’re looking for a comfortable upscale people-mover that will cart up to seven people and their stuff, the JX should be on your shopping list. Read More

New Cars Jan 8, 2013, 1:30 PM

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