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Automotive Brand - Lotus Cars

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Learn more about Lotus Cars

20 vehicles that show naming rhyme and reason

From people to word-blends, there is a strategy behind naming a vehicle

Car names are usually meant to convey some whimsical image in the buyer’s mind, but some are real or obscure references that play on a buyer’s thoughts. Read More

Auto Industry Aug 25, 2017, 9:45 AM

Lotus takes a light Sprint with new Elise

Further proof for Lotus idiom: “less weight equals more Lotus.” Read More

New Cars Mar 18, 2017, 1:30 AM