2020 GMC Sierra heads out on the highway in Harley-Davidson trim

Limited edition pickup from Tuscany Motors is first ever Harley-Davidson Sierra

Published: January 11, 2020, 4:30 PM
Updated: November 17, 2021, 3:44 PM

2020 Harley-Davidson GMC Sierra

Harley-Davidson and Tuscany Motors are partnering up to custom-build a 2020 GMC Sierra pickup in the motorcycle-maker’s image, making the limited-edition series a first for the GMC brand.

The luxury-themed pickup was introduced at the Barrett-Jackson Auction in Scottsdale, Arizona, and 250 of the 2020 Harley-Davidson GMC will be available in the US at select GMC/Tuscany dealerships.

“Fans have long hungered for a limited edition GMC truck that celebrates their passion for Harley-Davidson motorcycles,” said Jeff Burttschell, Vice President of Tuscany Motor Co. “Working closely with Brad Richards, Vice President of Styling and Design at Harley-Davidson, we created a fantastic truck worthy of the Harley-Davidson name. For the first time in history, it will be possible to rumble down the road in a V-8 powered Harley-Davidson edition GMC truck.”

Inspired by the iconic Harley-Davidson Fatboy, the new pickup includes over 65 specific components to turn the 2020 Sierra into a true Harley-Davidson model.

It begins with a 2020 GMC Sierra chassis shipped directly from GM, then adds Harley-Davidson inspired components, such as Harley-Davidson branded 22” milled aluminum wheels (with 35-inch all terrain tires), custom tuned exhaust with Harley-Davidson exclusive solid billet aluminum tips, stainless steel Harley-Davidson gauges, billet pedals, 2-tone diamond stitched and perforated custom leather seating surfaces, custom grille with Harley-Davidson script and Bar & Shield insert, and Harley-Davidson bar and shield badging, including a numbered center console badge.

“Harley-Davidson and GMC are two of the most recognizable and admired American brands in the world,” said Jon Bekefy, General Manager of Brand Marketing at Harley-Davidson. “We’re proud of the new Harley-Davidson edition GMC Sierra. It truly reflects Harley-Davidson’s passion for giving committed riders new ways to share their affinity for the brand and for riding.”

Other specific components include a BDS suspension lift with Fox shocks, deployable running boards with lights and unique trim, front fenders with custom flares and functional vents, custom induction hood, Harley-Davidson tailgate over a redesigned rear bumper, colour-matched pickup bed tonneau with Bar & Shield logo, Harley-Davidson floor mats (including a bed mat), Harley-Davidson door sills, and custom accented door, dash and steering wheel trim.