AJAC wraps up annual EcoRun

18 journalists in 18 cars show off greenest technologies

Published: May 9, 2014, 9:00 AM
Updated: November 22, 2021, 4:12 PM

Ecorun journalists day 3

VANCOUVER, BC – The third annual Automobile Journalists Association of Canada (AJAC) EcoRun successfully completed its three-day run Thursday, rolling into Vancouver’s Jack Poole Plaza from Whistler for a consumer show in front of the 2010 Winter Olympics cauldron. Unfortunately, the sunny weather that had followed the 18-vehicle fleet north to Squamish, Whistler and Pemberton the previous two days ended abruptly with a downpour just as the wrap-up ceremonies in the downtown plaza were about to begin.

Before the rain arrived, however, the 18 AJAC journalists/drivers enjoyed a stopover at the new Sea-to-Sky Gondola attraction in  Squamish, where they were given a media preview, climbing 885 metres above the Howard Sound fjord for a spectacular view. The attraction, expected to attract 200,000 visitors annually, officially opens May 16.

While EcoRun is not a race, it did include an internal competition among the journalists to determine who was the most fuel-efficient driver. The coveted EcoRun Green Jersey Award was won by veteran AJAC journalist Jim Kenzie, who led the field through all three days of driving. Kenzie edged out colleagues Ted Laturnus and Charles Renny.
The AJAC EcoRun is intended to showcase the latest advances in fuel efficiency and reduced emissions being offered to consumers, as well as demonstrating ways Canadians can reduce their vehicle fuel costs by modifying their driving habits. Twelve of Canada’s leading automotive manufacturers contributed to this year’s fleet, which included pure EVs, plug-in and conventional hybrids and high-efficiency gas- and diesel-fuelled internal combustion powertrains. The entries were 2014 and 2015 model-year compacts and subcompacts, family sedans and crossovers, even a premium sports sedan and a pickup truck and driven AJAC journalists from across Canada who had undertaken special training in eco-driving techniques. Through their numerous media outlets across the country, they will be sharing their experiences as they report on EcoRun and the more fuel-efficient ways to drive vehicles and help Canadians reduce the pain at the pumps.

Each vehicle participating in EcoRun was fitted with a special monitoring device developed by Cross Chasm, which recorded fuel consumption, as well as the driving techniques of the driver. The results reflect fuel consumption in real-world driving conditions and that data will be posted on the AJAC website ( so consumers can compare those results and make informed decisions when deciding on their next vehicle purchase, whether it’s a small car, a typical family sedan, or even a light duty truck. 

The AJAC EcoRun is supported by partners including Natural Resources Canada and the CAA National office, which hasvsupported the event since Day One. The New Car Dealers Association of  BC also provided significant support, along with the West Coast Railway  Heritage Park in Squamish. The AJAC EcoRun committee also acknowledges the support provided by BC Hydro, Cross Chasm, Stantec,  Pemberton Lodge and Sun Country Highway.

Here’s the list of vehicles that participated in this year’s AJAC EcoRun:

2014 MINI Cooper
2014 Ram 1500 EcoDiesel
2014 Ford CMAX Energi
2014 Lincoln MKZ Hybrid
2015 Cadillac ELR
2014 Chevrolet Cruze Clean Turbo Diesel    
2014 Honda Accord Hybrid
2014 Hyundai Elantra
Kia Optima Hybrid
2014 Mazda3 2.0L
2015 Mazda6 i-ELOOP
2014 Mercedes-Benz GL 350 4MATIC BlueTEC
2014 Mercedes-Benz E 250 4MATIC BlueTEC Sedan
2014 Mitsubishi i-MiEV
2014 Nissan Altima 2.5 SV Tech
2014 Nissan Leaf SL
2014 Porsche Panamera S E-Hybrid
2015 Volvo XC60 Drive-E