Maserati has plans to transcend its present status as a niche sports/luxury car builder and become a higher-volume player along the lines of Porsche, with annual production in the order of 50,000 units a year by 2015.
That growth will be based on three new models entering two new segments of the market, according to Maserati CEO, Harald Wester.
Although Aston Martin beat Maserati to the market with its Lagonda four-door sedan back in 1961, the original Quattroporte (Italian for four-door), launched in 1963, was the first sedan from an exotic sports car maker to succeed over the long haul.
The new sixth-generation Quattroporte combines some design features from its immediate predecessor – the grille, three side vents and triangular C-pillar – with a strong new belt-line, frameless doors and three side windows.
Inside, functional elements are blended with soft, high-quality wood and leather surfaces and include an 8.4-inch multi-function touchscreen.
A new Ferrari-built, but Maserati-exclusive, 430-horsepower, twin-turbo 3.8-litre V-8 engine drives the rear wheels through an eight-speed ZF automatic transmission.
An all-wheel-drive variant, powered by a twin-turbo 3.0-litre V-6, is expected to follow.