AlloyGator stylishly protects expensive wheels

Tough nylon protectors in several colours mount between tire and rim

Published: June 5, 2016, 5:30 PM
Updated: November 21, 2021, 3:26 PM

AlloyGator glow-in-the-dark wheel protector

Proving that you can never have too much personalization when it comes to your chosen ride, AlloyGator has introduced a set of glow-in-the-dark alloy wheel protectors.

We’ve all gotten used to undercarriage LEDs and accents around windows, but the latest item not only adds another way to make your vehicle stand out, but also protects alloy wheels from damage due to “curbing” or “curb rash,” as the damage is often labelled.

AlloyGators mount between the rim and the tire and aren’t new and come in a variety of colours, except for the new “glow in the dark” option that allows the styling statement during the day to carry on into the evening. The tough nylon wheel protectors contain a phosphorescent luminescent pigment that absorbs light through the day and radiates it when it gets dark (in a manner reminiscent of older analog watches.

“For many people, their car is more than just a means of transportation, it’s an expression of their personal taste and an extension of their personality,” explains Curt Rathbone, managing director at AlloyGator. “Our new glow in the dark AlloyGators are really bold, stylish and fun, meaning that with a simple upgrade drivers’ can change the appearance of an otherwise standard car and make it unique.”

The accessory was developed in partnership with industry professionals and has undergone rigorous testing in the UK by HORIBA MIRA (formerly Motor Industry Research Association). They are compatible with most wheels, and come in sizes from 13 inches through 21 inches, with new ones to fit sizes 12 through 24 coming soon.

The items are available in the parts departments of select dealerships and can be purchased online at More information can also be obtained by calling (855) 534-2867.