Aston Martin is expanding its business with the creation of a consultancy firm to work on projects outside the passenger car vehicle realm.
Aston Martin Consulting (AMC) will work out of the company’s Gaydon headquarters and manufacturing facility, with the aim of providing companies with the long history of expertise in areas of design, engineering and manufacturing.
“We are often asked to collaborate on projects with other companies,” explained Aston Martin CEO Dr Andy Palmer. “My belief is that we can expand the provision of our expertise and experience even further. The formation of Aston Martin Consulting means that we can offer a more structured approach to these projects.”
This is not a new business path for the company, having in the past been asked to collaborate on the design of the London Bus of the future with British architecture and integrated design firm Foster Partners, and partnering with Quintessence Yachts to create the AM37 powerboat.
The Foster/Aston bus design made it to the final two for consideration, with the new Routemaster bus incorporating some of the details from it and the other winning submission. The powerboat featured Aston Martin’s traditional attention to detail and premium materials, with a high-tech composite structure, and items found on many of today’s premium automobiles — interactive voice control, and a touchscreen to control infotainment items such as navigation and audio systems.
The new firm will be headed by Bradley Yorke Biggs, who has spent 20 years in the automotive industry, 14 years with Aston Martin, and was most recently the company’s Head of Product Strategy & Marketing.
“We are very excited to be able to extend the reach of the business to include the provision of services across different sectors; both automotive and beyond,” said the AMC’s first Managing Director. “We have an incredibly talented and experienced team within Aston Martin and we look forward to expanding our horizons as we work with new clients on interesting new projects.”