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Aston Martin shows a darker side of its DBX at Geneva auto show

Bespoke Q by Aston Martin division allows customers to create tailored options

Published: February 24, 2020, 10:00 PM
Updated: March 4, 2020, 4:21 AM

Aston Martin DBX x Q by Aston Martin

Aston Martin is kitting up its first SUV in preparation for the 2020 Geneva Motor Show, calling on the spirit of James Bond to give the DBX, the Q treatment.

Aston Martin DBX x Q by Aston Martin

The company called on its bespoke division, Q by Aston Martin, to give the SUV a darker side with Commission and Collection levels of enhancement, as well as making a host of custom parts available for further customization.

“While our designer specifications previously demonstrated an incredibly broad range of choice and expression from our existing palette of colours and materials, ‘Q by Aston Martin’ offers the tools to those who have an uninhibited desire to push the boundaries of what is achievable,” said Marek Reichman, Aston Martin Executive Vice President & Chief Creative Officer, who led the award-winning design team in the transformation. “Of course, the example shown is just one sphere of inspiration that can be explored, but with DBX providing the ultimate canvas to bring a vision to life, I fully expect to see a wide and broad variety of creations over the coming months.”

Aston Martin DBX x Q by Aston Martin

The SUV’s silhouette is ready-made for customization, says the company, with its sleek fastback look and long wheelbase that combine to give it a muscle-car look that is desirable to tuners. The final product enhances the elegant look of the DBX with an aggressive, confident presentation.

“Q by Aston Martin – Commission” allows customers to create tailored options for their personal specification, including 22-inch gloss black painted wheels, an instrument panel and centre console clad in diamond patterned satin chrome aluminum, Obsidian Black leather and carbon fibre inserts (including an eye-catching 280-layer solid piece that takes 90 hours to machine for the centre console).

Aston Martin DBX x Q by Aston Martin

For those wanting a little extra, the “Q by Aston Martin – Collection” offers Satin Xenon Grey paint, a carbon fibre lower exterior pack and black anodised tread and sill plaques.

Some of the parts and accessories are available to order now, ahead of the public display March 4 on the Geneva stage.