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Audi announces initiatives in support of e-tron

Audi announces slew of initiatives to improve convenience for e-tron buyers

Published: September 19, 2018, 2:30 AM
Updated: September 24, 2018, 4:37 AM

Audi e-tron with charging station

With the introduction of its first all-electric vehicle, the e-tron mid-sized SUV, Audi is also making a commitment to potential buyers to make sure they never run out of “fuel.”

Audi e-tron

The company announced a slew of initiatives, including inking a US-wide charging plan, savings to offset home electricity costs, and even the ability to purchase and schedule installation of home-charging equipment through Amazon.

“When Audi does electric, we do it by bringing our customers the utmost in convenience and premium experience,” said Scott Keogh, president of Audi of America. “In addition to our customers being able to reserve their e-tron online, we’re proud to work with a similarly customer-centric company like Amazon to make in-home charging simple and convenient for e-tron buyers.”

Buyers will be able to learn about home charging installation and equipment through Amazon Home Services, view pricing online, and schedule an electrician to install the home charger. And the new charger is fully backed by Amazon’s Happiness Guarantee.

Audi also took the opportunity of the e-tron launch to announce a partnership with Arcadia Power, whereby e-tron owners can offset their home-electricity-consumption by supporting renewable energy sources, such as wind and solar, without the need to install costly rooftop solar panels (which means condo owners will also be able to get discounts on their electricity bills).

Audi e-tron charging at home

Customers sign up to support an Arcadia Power renewable energy project and then receive savings on their monthly bills, depending on the project’s energy production.

“We believe Audi e-tron owners are conscientious about how they’re contributing to our collective future,” said Keogh. “Wherever they live, Audi is proud to help provide a solution that lets e-tron owners invest in and support renewable energy.”

Audi vision of future charging station

And when they find themselves on the road, e-tron drivers will also find convenience in charging, thanks to an Audi partnership with Electrify America, which is investing $2-billion US to create a nationwide network of highway and community ultra-fast DC fast chargers, as well as Level2 chargers at workplaces and multi-unit buildings.

“The arrival of the e-tron is timed perfectly with a 10-year, $2-billion investment being made in this country’s charging infrastructure by Electrify America,” said Keogh. “For charging on the go, the e-tron will be supported by a nationwide charging network—and owners will receive 1,000 kilowatt-hours of charging at Electrify America sites over 4 years.”

Audi e-tron fender badge

By July 2019, the Electrify America network will include nearly 500 fast-charging sites in 40 states and 17 metropolitan areas. Over 2,000 chargers will be located on average about 110 km apart on highways across America that will be able to charge e-tron's 95-kWh battery to 80% in about 30 minutes.

And to give customers a glimpse of how they would be charging up their e-tron SUVs out on the road, Audi also put together how it envisions the charging station of the future to look.