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Audi of America president bolts to Infiniti

A day after de Nysschen's announced departure from Audi, he was named Infiniti's new leader

Published: June 5, 2012, 11:00 AM

Johan de Nysschen, who has been president of Audi of America for the past seven years, shocked the industry earlier this week with the announcement that he was leaving the company.

The next day, Nissan announced that de Nysschen will become the leader of its Infiniti brand worldwide.

De Nysschen, who is 52, has been with Audi for 19 years and during his tenure with Audi of America has presided over a near doubling of the brand's market share in the luxury field there.

Audi sales in Canada, have increased by 230 percent in the past seven years.

De Nysschen reportedly referred to his time as president of Audi of America as the best years of his life. He will be replaced there, on an interim basis by Mark Del Rosso, who is currently COO of the American company.

According to the industry journal, Automotive News, De Nysschen's departure is unrelated to reports of a management shakeup at Audi's parent, Volkswagen AG, an Audi spokesman said. Stertz said he did not know where de Nysschen was headed.

In his new role, de Nysschen will be senior vice president in charge of Nissan's global Infiniti brand, effective July 1. He will be based at Infiniti's new global headquarters in Hong Kong.