Audi to make model designations more obscure

Audi to drop engine displacement badges for ranked power output ranges

Published: August 23, 2017, 10:30 PM
Updated: August 29, 2017, 3:44 AM

2018 Audi A8

Audi Q7 e-tron badge

Audi has announced plans to revamp its model nomenclature, adopting an extended name taking into account power output and fuel.

The current model series designations will remain (A for passenger cars; Q for utilities; and numeric designations for class sizes — 1 for city car, up to 7 and 8 for full sized). But the manufacturer will add a numerical label for power ranges and the acronyms for its fuel type — TFSI for gasoline, TDI for diesel, g-tron for gas, and e-tron for electric.

A8 new nomenclature

The first to wear the new moniker will be the 2018 Audi A8, when it launches this fall as the A8 55 TFSI, and S an RS models, as well as the R8, will retain their current nomenclature to highlight their standing at the tops of their respective lines.

Under the new sub-classifications, each model will combine a double-digit designation for a power range — 30 for power outputs between 109 hp to 129 hp; 35 for 147-161 hp; 40 for 168-201 hp; 45 for 226-248 hp; 50 for 281-308 hp; 55 has yet to designated; 60 for 429-456 hp; and 70 for those making more than 536 hp.

2013 Audi S8 - taillight detail

Previously, Audi used engine displacement to distinguish between different cars in the model range — 2.0 for those using the 2.0-litre turbo 4-cylinder engine, for example, and 4.0 for those with the 4.0-litre V-8.

So under the new designations, the A4 2.0 TFSI, as an example, will become the A4 40 TFSI, and the A8 4.0 TFSI will become the A8 60 TFSI.

A8 new nomenclature

“As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers,” explains Dr. Dietmar Voggenreiter, Audi’s Board of Management Member for Sales and Marketing. “The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels.”

The new nomenclature will take effect with the launch of each new series, and Audi expects to have the current model series changed over to the new designations by summer 2018.