Auto makers to play big part in Consumer Electronics Show

Audi, Chrysler, Ford, GM, Mercedes, Toyota hit Vegas for CES 2014

Published: January 3, 2014, 9:00 PM
Updated: November 22, 2021, 4:07 PM

Toyota fuel cell vehicle

When the huge Consumer Electronics Show hits Vegas next week, it will include more auto makers than ever. The Consumer Electronics Association says auto companies' will take up 25% more floor space than at last year show. The group said they expect in-vehicle connected technologies like OnStar and Ford's Sync to grow by about 20% next year, which would make it an $11 billion industry.

Cars have become such a prominent part of the show, Audi chairman Rupert Stadler is set to deliver one of the event's keynote speakers. Last year, the CES specifically examined the auto industry, and Stadler is expected to comment on some of the themes that came out of discussions, such as the fate of driverless cars. The German luxury car maker will also debut a Sport Quattro laserlight concept, which boasts laser headlights. The car also features technologically advanced operating system technology and art display features. A board in a news release called the showing "the future of Audi."

Ford will debut a solar hybrid concept called the C-Max Solar Energi, which runs on gas and electric. Mazda will show its Mazda Connect system.

Meanwhile, Toyota will take a slightly different route, bringing its latest Fuel Cell Vehicle to Vegas; Toyota says the vehicle takes three minutes to refill with hydrogen and can then go 500 km. The company has said it would put out a fuel cell production vehicle near 2015. It first showed the FCV at last year's Tokyo show.