Detroit has its Woodward Dream Cruise, which every year gives auto enthusiasts a chance to watch and/or participate in a parade of classic and modern cars, and Germany has the Beetle Sunshine Tour, which every year gives Beetle aficionados a chance to join like-minded folks a chance to parade and/or watch their favourite ’Wagens between Lübeck and the Baltic resort town of Travemünde.
This year’s Sunshine Tour, the 11th in the books, saw more than 515 cars from 14 countries make the 15 km trip from the LUV Centre in Lübeck to Travemünde’s Brügmanngarten, on the southernmost tip of the Baltic Sea, where they were greeted by the event co-hosts – celebrity tuner Sidney Hoffman (host of German TV’s car-modification show PS Profis) and rapper MC Fitti – both of whom drove Beetles to the event.
The privately-organized event attracts thousands of visitors every year for a weekend festival of music and all things Beetle, and has been sponsored for several years by Volkswagen, which always brings along some eye-candy for festival goers. Among the invitees this year were the Beetle ‘Pink concept that made its debut at the 2015 New York International Auto Show, a Volkswagen R Beetle convertible (featuring R-Line accessories) and a Beetle Sport showcasing parts from the Volkswagen Accessories catalogue.
Participants also dress up their Beetles (which this year featured representatives from six decades) for the drive to Brügmanngarten, with Herbie The Love Bug, Beetlemania and Minions tributes, and a Beach Beetle (which was named best in show and won its owner, Christiane Ravona from Glinde, an exclusive weekend in the Autostadt, including accommodation at the Ritz-Carlton in Wolfsburg.
Besides interacting with the various automotive celebrities at the destination, event participants were entertained by live music from Urban Beach and SuperBrass. And in tribute to the new head of VW Marketing (Robbie Williams) the headliner was Supreme RW (a Robbie Williams cover band).