Long-time rivals BMW and Daimler are banding together to tackle the challenges of urban mobility, following the approval of antitrust authorities worldwide, including that of the US, which clears the way for a new vision of urban mobility focussed on the needs of users.
The equal partners will create a new, easy to access, intuitive mobility business that combines car sharing, ride hailing, parking and charging, all available through one comprehensive mobile app.
Among the offerings will be intelligent and seamless multimodal connectivity (including on-demand booking and payment) between different mobility offerings such as car sharing, bike rentals, taxis and public transportation.
The partnership will also see the blending of each company’s on-demand car sharing entities (Daimler’s Car2Go and BMW’s DriveNow), with a combined 20,000 vehicles available for on-demand booking in 30 major cities worldwide; integration of BMW’s ParkNow and Parkmobile services that allow customers to search for nearby parking spots and book them (where applicable), which helps to reduce urban congestion; and also ChargeNow and Digital Charging Solutions to locate and pay for EV charging.
The mobile app will also connect taxi services in Europe and South America, including the ability to share cab-rides with other users heading to the same location.
The next step for the blended company, as yet unnamed, will be presented in the first quarter of 2019, probably at one of the major auto shows.