Well in advance of the car's arrival, BMW Group Canada has announced a base price of $44,950 for the forthcoming BMW i3 – the company’s first series-production all-electric vehicle (EV).
The production i3 will become available in Canada during the first half of 2014, the company says.
The i3, the company says, is the world’s first premium car designed from the ground up to be powered by an electric drive system with revolutionary lightweight construction (although Tesla might take issue with that claim).
To achieve that objective, BMW i will support customers with a four-pillar approach of premium services:
DC fast charging, using an SAE DC Combo-Fast Charger, will be available as an option. From a public fast-charging station, it will provide an 80% charge from a fully depleted battery in just 20 minutes.
Public charging: The BMW Group will have partnerships with public charging providers in all countries where BMW i models are introduced. The company is working towards charging standardization and is involved in setting up a comprehensive network of charging stations.
Flexible mobility: The BMW Group will create a whole new mobile lifestyle built around a range of mobility services – such as the car-sharing initiative, DriveNow, which has over 130,000 members. Customers will also have access to rental cars with combustion engines for longer trips.
Assistance Services: Customers will be able to utilize services such as ConnectedDrive apps and future roadside services such as mobile recharging equipment.
BMW i3 customers will also have the choice of a range of packages for financing, leasing, insurance, vehicle services and innovative mobility services, which will be tailored to suit the BMW i3.
BMW i3 products and services will be sold via a multi-channel sales model, comprised of authorized BMW i partners, a Customer Interaction Center (CIC) and an online platform.
All sales channels will be fully networked and customers will be able to personalize their entire purchasing process to suit their needs.