BMW reveals coupé concept

BMW Pininfarina Gran Lusso Coupé could compete with Mercedes-Benz's CL

Published: May 25, 2013, 12:00 PM
Updated: November 22, 2021, 4:02 PM

BMW Pininfarina Gran Lusso Coupé

For the first time in the long history of the two firms, BMW and Pininfarina have collaborated on the development of a new concept car called the BMW Pininfarina Gran Lusso Coupé.

Seen as a possible competitor to Mercedes-Benz's CL coupe if it were to be produced, the Gran Lusso Coupé is said to be a one-off, to be displayed at the prestigious Concorso d’Eleganza Villa d’Este 2013 this weekend.

It is said to represent the exclusive interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina, although design teams from both companies worked on the project.

"The appeal of this collaboration with Pininfarina is that you get another, very different and special angle on facets like luxury and exclusivity," said Karim Habib, head of BMW Design.

"The result of this cooperative venture is far greater than the sum of its parts," said Fabio Filippini, head of design at Pininfarina. "From start to finish, this project was defined by a mutual respect for the identity of the other company."

The V-12-powered Coupé exhibits typical BMW proportions, with a long wheelbase, stretched hood and set-back greenhouse.

"It expresses hallmark BMW values such as luxury and sheer presence in a highly elegant form," said Adrian van Hooydonk, senior vice-president of BMW Group Design."

Not surprisingly, BMW's trademark kidney grille is the central element of the front-end design and the focal point for all other surfaces and lines. Contrary to current aerodynamic form, the "kidneys" are angled down, towards the road, recalling BMWs of an earlier era.

In side view, the Coupé is sculpted in hallmark Pininfarina form with convex taperings not unlike those of the early Corvettes.

A high shoulder line extends almost horizontally along the entire side of the car while the long roof line flows almost as far, emphasizing the car's short tail. Of course, the side window openings include BMW's characteristic Hoffmeister kink.

Inside, there is luxurious seating for four in bucket seats with sporty side supports. while providing the highest levels of comfort. Legroom in the rear is said to be almost on a par with that of a large luxury sedan.

Extensive hand-craftsmanship combine with the finest leathers and rare kauri wood that is said to be aged more than 48,000 years old to create a warm, exclusive ambience, offset by metal highlights in black chrome.