BMW, Toyota in Fortune's Most Admired

German and Japanese companies only auto companies in magazine's top 50

Published: January 20, 2018, 10:30 PM
Updated: November 21, 2021, 3:04 PM

Fortune logo with BMW and Toyota logos inset

BMW and Toyota have again made Fortune’s top 50 “World’s Most Admired Companies,” coming in at number 19 and 29 respectively.

The annual list is compiled from a survey by executive search and recruiting firm Korn Ferry, which asked some 4,000 executives, directors and securities analysts to select the 10 companies they admired most, from a list of the companies that finished in the top 25% in last year’s survey, and those in the top 20% in their respective industries.

The top 10 were made up of, in order, Apple, Amazon, Google parent company Alphabet, Insurance company Berkshire Hathaway, Starbucks, Walt Disney, Microsoft, Southwest Airlines, FedEx, and Megabank JPMorgan Chase.

BMW was the top-ranked auto company, coming in at 19th, though it actually ranked second among auto companies to Toyota, which came in at 29th in the top-50. Both companies moved up from last year’s rankings, BMW moving up two spots from 21st, and Toyota five spots from 34th.

Both companies placed ahead of heavyweights, in their respective industries, such as UPS, McDonalds and VISA.

The list is widely regarded as a type of report card on corporate reputation, measuring companies on nine attributes including quality of products and/or services, social and environmentally responsibility, global competitiveness and investment value, among others.