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Bugatti creates a new model for young enthusiasts

LEGO model of 2-year old Chiron a refined, intricate rendition of supercar

Published: June 2, 2018, 2:30 AM
Updated: June 5, 2018, 4:49 AM

LEGO Technic Bugatti Chiron

The Bugatti Chiron continues the recent Bugatti tradition of making ultra-powerful performance cars that enthusiasts can’t quite get enough of, and a new model is meant to appeal to a younger enthusiast, or one that can’t quite afford the lofty price-tag.

LEGO Technic Bugatti Chiron

The company has partnered with the LEGO Group to create the new LEGO Technic Bugatti Chiron, a 1:8 scale model of the supercar. The 3,599-piece model was unveiled at LEGO House in the company’s headquarters in Billund, Denmark, and is only available at LEGO stores and online at shop.lego.com, before going out to mass-distribution on August 1.

“Our LEGO designers have done an amazing job capturing the details of this iconic Bugatti design,” said Niels B. Christiansen, LEGO Group CEO, at the model’s unveiling. “It truly stands as testament that with LEGO bricks you can build anything you can imagine, and an example that with LEGO Technic, you can build for real. I’ve always been passionate about engineering and this model’s details and design are truly fascinating.”

LEGO Technic Bugatti Chiron

The LEGO Technic model features intricate details under the pseudo-skin (naturally in Bugatti’s signature duo-tone blue), with the doors opening to unveil an intricate interior featuring LEGO Technic 8-speed gearbox with paddle shifters and a steering wheel the holds the iconic Bugatti logo. It also features the W-16 engine with moving pistons, spoked wheels with low-profile tires, and comes with a speed key to deploy the rear wing.

And like any automotive limited edition, it comes with a unique serial number under the bonnet (which can be used to unlock special content at lego.com/technic) as well as a bespoke Bugatti overnight bag.

LEGO Technic Bugatti Chiron cockpit detail

When built, the model measures 560 mm long by 250 mm wide and 140 mm high, and is packaged in an exclusive box with a coffee-table style collector’s book that has the comprehensive build instructions. Fans can also listen to a series of nine podcasts about the inspiration behind the model, from Bugatti and LEGO experts.

“The LEGO Technic model of the Bugatti Chiron is an expression of a perfect relationship,” concluded Stephan Winkelmann, President of Bugatti Automobiles. “I am impressed at the precision and refinement with which our super sports car has been translated into the LEGO world and I am sure that fans of both LEGO bricks and Bugatti will love this product.”