Bugatti enters the virtual world of GT

Bugatti Vision Grand Turismo will show design language for Veyron replacement

Published: August 21, 2015, 12:00 AM
Updated: April 29, 2018, 2:22 PM

2011 Bugatti Veyron Grand Sport L'Or Blanc

Following in the footsteps of other lesser brands, Italian super sports car maker Bugatti has built a car for Playstation’s Gran Turismo virtual racing world.

It does have a purpose other than just making “Bugatti accessible for our countless fans throughout the world,” according to company president Wolfgang Dürheimer, as it will give a glimpse of the future design direction of Bugatti’s real-world cars.

Living exclusively in PlayStation’s Gran Turismo video game series, the Bugatti Vision Gran Turismo is slated for unveiling (if that word applies in this case) at the Frankfurt Motor Show and is a build up to the Veyron replacement super sports car. The last Veyron was produced and sold off in spring 2015.

“This is a project for our fans,” says Dürheimer. “Bugatti is the world’s most exclusive super sports car brand and Bugatti cars are only available to an extremely small group of automobile connoisseurs.

“At the same time Bugatti is admired and loved by countless people throughout the world,” he explains. “We highly appreciate this enthusiasm. The ‘Bugatti Vision Gran Turismo’ will make our brand available to them as well as to gamers and high-performance aficionados, only very few of whom will be able to afford a real Bugatti.”

In contrast to the 450 production run of real world Veyrons, 70 million of them were “bought” online in Polyphony Digital’s virtual world.

Bugatti Vision Grand Turismo NACA duct

“I was thrilled and surprised that such a revered, traditional brand as Bugatti shares my passion and vision for ‘Gran Turismo,’” says Kazunori Yamauchi, Senior Vice President of Sony Computer Entertainment and President of Polyphony Digital. “Bugatti has developed an exciting concept for ‘Vision Gran Turismo’, and naturally it is a high-performance vehicle with a fascinating design. The level of attention to detail shown in the technical implementation by Bugatti has really impressed me.”

Nothing is known about the Bugatti Vision Gran Turismo outside of an extremely ambiguous shot of a NACA (National Advisory Committee for Aeronautics, a precursor to NASA) cooling duct. We aren’t told how many of these will be in the engine’s cowling and are unsure of their positioning until we see the actual (well, virtual) car.

“With the ‘Bugatti Vision Gran Turismo’, we have not developed a fantasy product of the type normally seen in this category of the game,” explains Achim Anscheidt, head of the Bugatti design team. “We had the clear goal of developing a vehicle which could also be driven on a real race circuit if it left the virtual world.”

And it will, or at least a semblance of it will, when Bugatti produces its next super sports car (reportedly named Chiron), in that the Vision Gran Turismo car is the first presentation of Bugatti’s upcoming form and design language.

“Bugatti’s design DNA has reached a new stage in its evolution,” Anscheidt announces. “Our concept car for ‘Vision Gran Turismo’ will be exaggerated and extremely performance-oriented. Even so, the progressive design language will give an impressive demonstration of the path to be taken by Bugatti design over the next few years.”

I for one can hardly wait to see how the NACA duct looks in real life …