Buick helps drivers catch up on their reading

Offer of two free book downloads from Audiobooks to OnStar customers

Published: October 23, 2015, 5:00 AM
Updated: October 27, 2015, 9:42 PM

Audiobooks screen on Buick IntelliLink

If you just can’t seem to catch up on your reading because you spend too much time commuting, General Motors has a service to remedy that.

Any Buick customer with an existing OnStar subscription is being offered the opportunity to download two free books from as part of OnStar’s AtYourService system, whose services also includes location-based offers and hotel bookings. The offer is good through to the end of 2016, and is available through OnStar’s RemoteLink smartphone app or via a live advisor (by pressing the blue OnStar button on any GM vehicle).

“Using connectivity to offer new value and services demonstrates our innovative approach to customer service,” said Duncan Aldred, global vice president of Buick Sales, Service and Marketing. “The features delivered through our 4G LTE connectivity platform (all cars in the U.S. and Canada have it standard) have the potential to make every drive more productive or entertaining. This is not technology just for technology’s sake.”

The offer comes in light of research from Maritz that claims Buick customers are 30% more likely to read books as leisure-time activities than customers of other automotive brands.

“Streaming audiobooks is a great way for drivers to discover a new favorite book while keeping their eyes on the road ahead,” said Ian Small, president and COO. “Now Buick owners can enjoy fresh entertainment content in their vehicles and the first two books are on us.”

On some new Buick models – 2016 Regal and LaCrosse – listening to is easily integrated through Apple CarPlay, provided the user has an iPhone hard connected through the USB port. The controls are then available on the car’s IntelliLink touchscreen.

Others can download the content to their smartphones and then play it over the vehicle’s sound system through Bluetooth audio streaming.