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Cadillac is serious about building the ELR

Production of the Cadillac ELR extended-range EV is scheduled to begin late next year

Published: October 18, 2012, 5:00 PM
Updated: April 29, 2018, 3:58 PM

2011 Cadillac ELR concept

When Cadillac revealed its striking Converj concept car at the North American International Auto Show in Detroit in 2009, many dismissed it as just another pretty design study intended to show off General Motors' then new Voltec propulsion system.

They were wrong. The Cadillac ELR, a production version of the Converj concept, will go into production late next year at GM's Detroit-Hamtramck Assembly plant – complete with an updated version of the Volt's extended-range electric vehicle powertrain.

General Motors North America President, Mark Reuss made the announcement this week in a keynote address at the SAE Convergence Conference in Detroit, which is focused on the overlapping spheres of the automotive and electronics industries.

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"The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology," Reuss said. "People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design."

The Detroit-Hamtramck plant also produces the Chevrolet Volt, Opel Ampera, and Holden Volt extended-range electric vehicles, for export to 21 countries.

The lithium-ion battery for the ELR will be built at GM’s Brownstown Battery Assembly plant in Brownstown, Mich.

Reuss suggested that the ELR will be more performance-oriented, with better dynamics, than the Volt. The production model is expected to make its public debut at the 2013 North American International Auto Show in Detroit in January.