Canadian appointed CEO of Fisker Automotive

Tom Lasorda replaces Henrik Fisker as CEO; Fisker becomes Executive Chairman

Published: February 29, 2012, 5:00 PM

Fisker Logo

Fisker Automotive has announced that co-founder, Henrik Fisker is ‘moving upstairs’ to become Executive Chairman of the company that bears his name, effective immediately.
Canadian-born Tom LaSorda, former CEO, President and Vice-Chairman of the Chrysler Group, replaces Fisker as CEO and continues as Vice-Chairman of the Board, with full responsibility for the running of the company’s day to day operations.
Henrik Fisker co-founded Fisker Automotive in 2007 after a celebrated career as a designer for BMW and Aston Martin. He will focus on building the Fisker brand in global markets and the styling and design of future Fisker models.
“We have created a new automotive company, launched a new electric vehicle extended-range technology and brought the Fisker Karma to market successfully in a remarkably short timeframe,” says Fisker.
“I am looking forward to working closely with Tom as we steer the company into its future as an iconic global automotive brand with a range of desirable cars that offer environmentally responsible luxury,” Fisker concludes.
LaSorda joined Fisker Automotive as Vice-Chairman of the Board and executive advisor to the management team in December.
A well-known industry executive, with more than 30-years experience, LaSorda was born in Windsor, ON. He began his career as a third-generation Chrysler employee, the son of a local CAW union official. He graduated from the University of Windsor in 1977 with Bachelor of Arts and Bachelor of Commerce degrees, adding an MBA in 1980. 
He joined General Motors in 1977, where he earned a reputation as a manufacturing expert. LaSorda was involved in the launch of CAMI, a GM-Suzuki joint- venture plant in Ingersoll, ON, and later became president of Opel's Eisenach plant in Germany, before joining Chrysler as a Senior Vice-President in 2000.
“I am delighted to be assuming such a central role at this exciting time in Fisker Automotive’s history,” says LaSorda.
“The Fisker Automotive team has designed and engineered a great range-extended electric car with industry-leading technology and it gives me great pleasure to be working together with the co-founders, Henrik Fisker and Barny Koehler to build Fisker Automotive into a global automotive company,” he adds.
With the re-organization, Chairman of the Board, Ray Lane will assume a lead director role, as Henrik Fisker takes on the Executive Chairman role.
Fisker Automotive is an American car company, founded in 2007. The company is designing and developing a line of premium electric plug-in hybrids representing the company’s firm belief that environmentally conscious cars need not sacrifice passion, style, or performance. 
The Fisker Karma, the first model in the lineup, is now on sale in Canada. It is built in Finland.