CBC Dragon is Grand Marshal for Honda Indy Toronto

Robert Herjavec will give the command, “drivers, start your engines”

Published: July 7, 2012, 5:00 PM
Updated: June 7, 2015, 10:52 AM

Robert Herjavec Ferrari

Toronto financier, TV personality and Ferrari racer, Robert Herjavec has been selected to serve as Grand Marshal for the 2012 Honda Indy Toronto, taking place July 6-8.

Herjavec will perform the standard Grand Marshal duties that include giving the famous "drivers, start your engines" command to start the afternoon IZOD IndyCar Series race on Sunday, July 8.

He will also meet the IZOD IndyCar Series drivers, tour the INDYCAR paddocks and participate in the Drivers Parade, as well as competing in two Ferrari Challenge races on the supporting race card.

"As a Toronto resident, Robert is a huge supporter of the Honda Indy Toronto and he will be a great ambassador for the event," said Charlie Johnstone, Vice President and General Manager of Honda Indy Toronto.

Herjavec is one of North America's most recognizable business leaders. Widely known as an entrepreneurial and motivational expert, his business advice has appeared in numerous national newspapers and magazines.

Herjavec’s celebrity status was solidified with his role in CTV's Dragons' Den, the number-one TV show in Canada (now in its 7th season). He now appears on the similar American show Shark Tank (now taping its 4th season on ABC).

Herjavec is also a regular competitor in the North American Ferrari Challenge series. After winning the 2011 "Rookie of the Year" title, he won both races at this year’s season-opener in St. Petersburg, Florida.

Currently with five podium finishes this season he is poised to win the series. He will be competing during Honda Indy weekend in Toronto in Ferrari #007 and will be appearing at the Ferrari fan zone.

Further information about the Honda Indy Toronto is available online at