Until now, General Motors has left the premium pickup segment of the market to its GMC brand with its upscale Denali models, but now Chevrolet is getting in the game as well.
Premium models account for an increasing proportion of new pickup sales.
To distinguish it from lesser Silverados, the new High Country model will feature body-colour front and rear bumpers, a chrome grille with horizontal chrome bars, halogen projector headlamps and unique 20-inch chrome wheels with P275/55R20 all-season tires, Chrome body-side mouldings, door handles and mirrors are also standard.
The standard engine is GM's 5.3L EcoTec3 V-8, with an SAE-certified rating of 355 horsepower. The all-new 6.2L EcoTec3 V-8 also will be available.
Both engines feature direct fuel injection, Active Fuel Management and continuously variable valve timing and both can switch automatically to four-cylinder mode to save fuel during light-load driving.
There is also a High Country Premium Package, which includes heated steering wheel, driver alert package, adjustable pedals and integrated trailer brake controller.