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Chevrolet adds new premium pickup

2014 Silverado High Country gives Chevrolet a model parallel to GMC Denali

Published: May 6, 2013, 10:00 AM
Updated: April 29, 2018, 3:14 PM

2014 Chevrolet Silverado High Country

Until now, General Motors has left the premium pickup segment of the market to its GMC brand with its upscale Denali models, but now Chevrolet is getting in the game as well.

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This fall, a new 2014 Silverado High Country model will be added to the Chevrolet portfolio, priced above the current LTZ and Z71 models and targeted directly against Ford's F-150 King Ranch. It will be offered only in Crew Cab configuration.

Premium models account for an increasing proportion of new pickup sales.

To distinguish it from lesser Silverados, the new High Country model will feature body-colour front and rear bumpers, a chrome grille with horizontal chrome bars, halogen projector headlamps and unique 20-inch chrome wheels with P275/55R20 all-season tires, Chrome body-side mouldings, door handles and mirrors are also standard.

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Inside, it features exclusive saddle brown trim with heated and cooled perforated premium leather front bucket seats and High Country logos on the headrests. Stanard equipment includes Chevrolet MyLink connectivity, with an 8-inch touch screen, Bose premium audio and front and rear park assist.

The standard engine is GM's 5.3L EcoTec3 V-8, with an SAE-certified rating of 355 horsepower. The all-new 6.2L EcoTec3 V-8 also will be available.

Both engines feature direct fuel injection, Active Fuel Management and continuously variable valve timing and both can switch automatically to four-cylinder mode to save fuel during light-load driving.

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Given its high level of standard equipment, the Silverado High Country will offer a limited number of options, which include a chrome rear bumper with CornerStep, integrated trailer brake controller, sunroof, navigation, and a rear-seat entertainment.

There is also a High Country Premium Package, which includes heated steering wheel, driver alert package, adjustable pedals and integrated trailer brake controller.