Chevrolet Colorado to debut at Los Angeles
GM re-enters the mid-sized truck market it abandoned after the 2012 model year.
Published: November 16, 2013, 7:00 AM
Updated: April 29, 2018, 2:58 PM
Having re-engineered and introduced new versions of its full-sized truck portfolio over the past year, General Motors is renewing its focus on the mid-sized truck market it abandoned after the 2012 model year.
An all-new Chevrolet Colorado for the North American market will make its debut during media days at the Los Angeles Auto Show, next week.
Calling it the final piece of Chevrolet’s pickup truck portfolio, the company says the Colorado will reinvent what a midsized pickup should be.
No other details have been released but GM released a teaser photograph of both the Colorado and its GMC counterpart, the Canyon earlier this year.
A second-generation Colorado was introduced for overseas markets in 2011 and has since been on sale in Brazil and Australasia.
The new Colorado (and Canyon) for North America will be based on that mid-size truck architecture, developed by GM do Brasil, but tailored to suit this market.
The new Colorado and Canyon are scheduled to start production at GM’s Wentzville, Missouri assembly plant in 2014.