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Chevrolet pushes the Red Line for SEMA

Red Line was last used as performance line on the Saturn line-up

Published: October 22, 2015, 12:00 AM
Updated: April 29, 2018, 1:34 PM

Chevrolet Camaro Red Line concept

Chevrolet Trax Red Line concept

Chevrolet is heading to SEMA running at the Red Line with new concept vehicles that demonstrate the customization of its vehicles according to how their owners want to present themselves to the world.

The company showed off its Red Line Series that would be available for 2016 vehicles, including the Trax sub-compact utility, Malibu mid-size sedan, Camaro sport coupe, and Colorado and Silverado pickups. The Series is created from production and concept accessories all developed in Chevrolet’s design studio.

Chevrolet Malibu Red Line concept

“The Chevrolet Red Line Series concepts integrate accessories that offer greater personalization choices,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports. “Each vehicle wears production and concept accessories thematically linked under the Red Line Series banner. We look forward to gauging public reaction at the SEMA Show and other venues.”

“Chevrolet Accessories bring value and the added security of knowing the parts are designed, engineered, tested and backed by the same team that developed the vehicles,” added Roger McCormack, director, Accessories & Performance Parts Marketing.

Chevrolet Colorado Red Line concept

The Red Line was last seen as performance enhancements on the Saturn line before it went out of production. On Chevrolet models, the package includes Enhanced Silver Metallic paint job with Satin Graphite and red accents (mirror caps, grille surrounds, lamp bezels, window surrounds, etc.), a custom Charcoal roof panel, Gloss Black nameplates accented in red, and black bowtie badges.

Additionally, each model has its own unique features to distinguish it from its model range mates as well as the other models in the Red Line Series. Trax gets 18-inch wheels with custom red accents and centre caps, roof rack cross rails with Thule mounts, and specific floor mats and all-weather cargo tray.

Chevrolet Silverado Red Line concept

Red Line Malibu gets a black rear spoiler, a Chevrolet performance suspension lowering kit, 19-inch wheels with custom red accents and wheel caps, a Thule roof rack with skis and snowboard, a sport pedal kit, and floor liners and trunk cargo mat. The Camaro gets 20-inch Satin Graphite wheels with red accents, the suspension lowering kit, an air intake kit, custom brake package, unique sill plates, premium carpets, and a cargo mat.

The mid-sized Colorado Red Line crew cab gets wheel flares over 18-inch red-accented wheels shod with Goodyear Wrangler Fortitude tires, air intake and exhaust kits, sport assist steps, floor liners, and GearOn cargo rings, cross rails and tiered storage, as well as a Thule bike rack.

The Silverado 1500 crew cab is customized with red tow hooks, air intake and exhaust kits, Brembo front brake kit, 22-inch wheels with red accents and centre caps, black chrome exhaust tip, assist steps and cargo bed extender, GearOn cargo rings and cross rails, floor liners, and Hull-a-Port mounts and straps by Thule.

Chevrolet Spark RS Red Line concept

Chevrolet also took the time to introduce an RS version of the tiny Spark hatchback, and did it up in Red Line livery. In keeping with the RS versions of Camaro, Cruze and Sonic, it features a carbon-fibre front splitter, rocker extensions and a carbon-fibre rear-lower extension. It’s finished in Dark Liquid Switchblade Silver with custom graphics, and rides on a lowered suspension with 17-inch Corvette-inspired wheels filling out the wheel wells.

“Every Chevrolet has the DNA of the Corvette and the Spark RS concept shows how the brand’s smallest car can deliver big on personalization,” concluded Todd Parker, director of design, Global Chevrolet. “It advances the RS heritage and interprets it in an entirely new way.”