Chevrolet is getting ready to launch the Heavy Duty Silverados for the 2020 model year and, like their light-duty siblings, there will be five distinct trim levels, each with their own cues and characteristics.
The 2020 Silverado HD will come in Work Truck, Custom, LT, LTZ and High Country models, differing in their combinations of design, features and technologies, which are tailored for different customers they will attract.
“Truck customers are very clear: They want the perfect truck for them and not a ‘one size fits most’ truck compromised for the masses,” said Mike Simcoe, GM’s vice president of Global Design. “That insight shaped our strategy for the next-generation Silverado franchise, providing customers more differentiation between the Silverado 1500 and the Silverado HD as well as more personalization and differentiation between individual trim levels.”
It’s not quite the extensive line-up of the Silverado 1500, which can be configured in eight different trim levels, but the distinction between the levels will ensure that each buyer gets the truck the best works for them, and they are also natural progressions from the 1500s.
Design differentiations will be seen primarily in grilles, which will be adorned either with the iconic bow-tie or a Chevrolet bar, with the presentation being chrome, body colour, black or a mix of them, with the range-topping High Country getting a 2-tone metallic finish.
The trucks will go on sale mid-2019, with more details on the trim levels, their equipment levels and pricing announced closer to launch.
“We took into account every detail of what customers expect, and how they will use their truck,” concluded Simcoe. “The results are unique versions of the Silverado HD equally at home working on a construction site or pulling a camping trailer.”