Chevy's winning streak continues for 10th straight quarter

Sales at GM's Chevy division hit 1.18 million globally led by the popular Cruze

Published: April 17, 2013, 9:00 AM
Updated: November 22, 2021, 4:01 PM

2011 Chevrolet Cruze

General Motors' Chevrolet division sold more than 1.18 million vehicles worldwide in the first quarter of 2013, for a 10th consecutive quarter of record global sales. The Cruze compact more than pulled its corporate weight, recently surpassing the two million mark in global sales since its 2009 launch.

GM's sales for the first quarter were up 3.6% at more than 2.36 million units, outpacing the industry average of a 1.5% increase over the same period last year.

“Chevrolet is growing around the world by leveraging GM’s global engineering and design expertise to deliver the right products in the right markets,” said Mark Reuss, GM president of North America. “And because a product like the Cruze has been developed for different markets with a wide variety of consumer needs, we have the flexibility to offer more performance and capability options – like the Cruze Clean Turbo Diesel model that will be launching in the U.S. later this year.”

Chevrolet is in the midst of its most aggressive roll-out ever, with 25 new or significantly redesigned products in various stages of launch, including the all-new Corvette Stingray, Silverado trucks and Impala sedan in North America, and the Spin, Trax, Orlando and Colorado in various world markets.

U.S. sales of the Traverse were up 22% for the quarter, helping boost Chevy's share of the U.S. crossover market by 2.5 points. After the U.S., China, Brazil, Mexico and Argentina rounded out the top five sales markets for Chevy so far this year.