Effective immediately, Windsor, Ontario-based Chrysler Canada Inc. has changed its company name to FCA Canada Inc.
The name change is not surprising as it follows the naming convention of its global parent company, Fiat Chrysler Automobiles N.V. (FCA). That merged company adopted its new name in October 2014, along with its listing on the New York Stock Exchange.
While the name change probably was inevitable, it brings to an end 90 years of history with the Chrysler corporate name Canada. The new FCA Canada was founded as the Chrysler Corporation in 1925.
In a statement, the company says it remains proud of its joint heritage and will continue to build upon the solid foundations first established by Walter P. Chrysler in 1925, as well as a rich Fiat heritage that dates from 1899.
FCA Canada has more than 10,000 employees and a network of 440 dealers across the country. It operates assembly facilities in windsor and Bramption, Ontario, an aluminum casting plant in Etobicoke, Ontario, a research and development centre in Windsor, and sales offices and parts distribution centers throughout the country.
It was the best-selling automaker in Canada in January and a very close second to Ford for the full 2014 calendar year.