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Chrysler gears up for 2012 SEMA show

Corporate exhibit will include more than 20 Mopar-modified vehicles

Published: October 3, 2012, 11:00 AM

The annual Specialty Equipment Market Association (SEMA) show in Las Vegas has become as much a showcase for automakers and their wares – primarily geared for the aftermarket – as it has for independent marketers and manufacturers.

With the big show now less than a month away, word is beginning to spread on just what the OEMs will be displaying this year.

As has been the case recently, Chrysler will focus on its Mopar branded products with an extensive exhibit of more than 20 'Moparized' Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles, including the modified Dodge Dart shown here.

"The show is an opportunity for us to inspire owners to customize their vehicles, and it’s the perfect place to showcase our vast portfolio of quality-tested performance parts and accessories," said Pietro Gorlier, President and CEO of Mopar.

This year marks the 75th anniversary of the Mopar brand, whose name (a simple contraction of the words MOtor and PARts) was trademarked for an antifreeze product in 1937.

The SEMA show takes place October 30 through November 2 at the Las Vegas Convention Center.