A recently announced sponsorship for the US National PTA means Chrysler will be going back to school; and what better way to get there than in a new Pacifica minivan?
As a new national sponsor of the US’s oldest and largest child advocacy association, the Chrysler brand will not only support Parent/Teacher Associations across the country in their promotion of family engagement in education, but it will also through its dealer network provide Pacificas and Pacifica Hybrids to schools through the Cars 4 Classrooms fundraising program.
Specifically, the minivans will be used for schools to set up test-driving fund-raising events, with Fiat Chrysler Automobiles donating $10 to the school for every participant who takes the minivan on a short test drive. Hosting an event is explained at cars4classrooms.com.
“The Chrysler brand and its dealer network have worked with families and educators on test drive fundraisers in communities across America for more than 25 years,” said Tim Kuniskis, Head of Passenger Car Brands for FCA North America. “Through our partnership with National PTA, the goal is to give every school in every community the opportunity to thrive. Every test drive in the all-new Chrysler Pacifica will help initiatives like after-school programs, new playground builds and technology updates.”
The company will also set up promotions in various media to support Take Your Family To School Week in February 2018, to promote parental involvement in their children’s education.
“Across the country, PTAs work hard to support their school communities and increase family engagement in education, which has been proven to improve student and community outcomes,” said Jim Accomando, president of National PTA. “National PTA is pleased to team up with the Chrysler brand to help PTAs support their schools and get more families involved in their child’s education.”