When you want to present yourself as the ultimate family vehicle, you should be prepared to reach all members of the family, and Fiat Chrysler Automobiles (FCA) is doing just that with its Chrysler Pacifica sponsorship of Sesame Street.
The deal sees FCA support the long-running children’s series on television and digital channels, and development of new original content on Chrysler’s digital and social channels.
"Sesame Street has a powerful connection with families and this partnership allows the Chrysler brand to support their work around the world," said Tim Kanski’s, Head of Passenger Car Brands for FCA – North America. "As a trusted family brand, we were looking for a like-minded partner who possessed a thoughtful and engaging approach. With our all-new Chrysler Pacifica minivan, we wanted to help educate parents about its unprecedented 115 (Count them! 115!! Ha-Ha-Ha …) safety, security and technology innovations – and who better than Sesame Street, which has been reaching and educating families for almost 50 years."
Chrysler is committing to creating a multimedia campaign that will see well-known Sesame Street characters using the Pacifica and Pacifica Hybrids in co-branded videos running on Chrysler’s YouTube channel and playing on its Facebook, Twitter and Instagram channels.
“Partnering with Chrysler will help us extend our reach in new and creative ways, and support Sesame Workshop's nonprofit mission to help kids grow smarter, stronger and kinder," said Steve Youngwood, Chief Operating Officer of Sesame Workshop. “We’re thrilled to work with a brand that stands for a deep commitment to families and children.”
The first four videos features Muppets such as Elmo, Cookie Monster and Bert and Ernie playing “Listen, Drive, Surprise!,” a new game show hosted by Sesame Street veteran game-show host Guy Smiley.