It seems everything has an official sponsor these days and apparently Canada Day is no different, with the Chrysler Pacifica being named the official vehicle of Canada Day 2017.
Fiat Chrysler Automobiles Canada (FCA Canada) will supply 26 of the Made-in-Canada 7-seat minivans (painted Velvet Red Pearl and emblazoned with the Canada 150 leaf logo), pressed into shuttle duty over the July 1 weekend to celebrate the 150th anniversary of Confederation. The 3-day festival will take place on three venues — Parliament Hill, the Canadian Museum of History, and Major’s Hill Park (home to many of Ottawa’s public events and celebrations).
“I can’t think of a more fitting vehicle than the Windsor, Ontario-built Chrysler Pacifica as the official vehicle of Canada Day 2017,” said Bill Levasseur, VP, Sales and Marketing, FCA Canada — the exclusive OEM sponsor of Canada Day 2017. “Our Chrysler and Dodge minivans have been an integral part of millions of Canadian families’ lives over the years and we are honoured to have Chrysler Pacifica showcased in celebration of our nation’s milestone 150th birthday.”
As part of the agreement, FCA products will get 30-second spots at the Major’s Hill event, and FCA logos will adorn the large screens broadcasting the festivities at Parliament Hill and other select venues around Ottawa.
The Windsor plant has been the production facility of Chrysler, Dodge and Plymouth minivans, as well as the Routan that Chrysler built for Volkswagen in North America between 2008-13, since the vehicles were introduced in 1983.