Advertisement
Advertisement
Advertisement

Chrysler set for SEMA

Mopar-modified vehicles intended to inspire customers' customization

Gerry Malloy
Published: October 13, 2013, 1:00 AM
Updated: April 29, 2018, 2:55 PM

SEMA 2013 - Mopar-modified Jeep Cherokee

For those involved in any aspect of the automotive aftermarket there is one event that's a must-attend every year – the Specialty Equipment Market Association show, better known just as SEMA.

[*]|nqueqefx|[*]
The 2013 SEMA Show, which is open only to those in the business, will be held in Las Vegas, November 5 through November 8 and it promises to be just as spectacular as always, which means over the top in every respect – even for Las Vegas.

Along with thousands of third-party aftermarket suppliers, the automakers also have a significance at SEMA, each trying to outdo the other in showing off their own aftermarket parts

[*]|oaldmnoe|[*]
and accessories.

To that end, Chrysler will display 20 Mopar-modified Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles at the show in a massive 1400 square-metre exhibit.

In addition to custom vehicles, the company will highlight Jeep Performance Parts developed by its newly created Mopar Off-Road

[*]|sa7ad99u|[*]
Division.

"We developed these Mopar-modified vehicles to inspire ultimate customization," said Pietro Gorlier, president and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand.

Here's a preliminary look at some of the vehicles to be displayed.