Chrysler set for SEMA
Mopar-modified vehicles intended to inspire customers' customizationGerry Malloy
Published: October 13, 2013, 1:00 AM
Updated: April 29, 2018, 2:55 PM
For those involved in any aspect of the automotive aftermarket there is one event that's a must-attend every year – the Specialty Equipment Market Association show, better known just as SEMA.
Along with thousands of third-party aftermarket suppliers, the automakers also have a significance at SEMA, each trying to outdo the other in showing off their own aftermarket parts
To that end, Chrysler will display 20 Mopar-modified Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles at the show in a massive 1400 square-metre exhibit.
In addition to custom vehicles, the company will highlight Jeep Performance Parts developed by its newly created Mopar Off-Road
"We developed these Mopar-modified vehicles to inspire ultimate customization," said Pietro Gorlier, president and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand.
Here's a preliminary look at some of the vehicles to be displayed.