Chrysler set for SEMA

Mopar-modified vehicles intended to inspire customers' customization

Published: October 13, 2013, 1:00 AM
Updated: April 29, 2018, 2:55 PM

SEMA 2013 - Mopar-modified Jeep Cherokee

For those involved in any aspect of the automotive aftermarket there is one event that's a must-attend every year – the Specialty Equipment Market Association show, better known just as SEMA.

The 2013 SEMA Show, which is open only to those in the business, will be held in Las Vegas, November 5 through November 8 and it promises to be just as spectacular as always, which means over the top in every respect – even for Las Vegas.

Along with thousands of third-party aftermarket suppliers, the automakers also have a significance at SEMA, each trying to outdo the other in showing off their own aftermarket parts

and accessories.

To that end, Chrysler will display 20 Mopar-modified Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles at the show in a massive 1400 square-metre exhibit.

In addition to custom vehicles, the company will highlight Jeep Performance Parts developed by its newly created Mopar Off-Road


"We developed these Mopar-modified vehicles to inspire ultimate customization," said Pietro Gorlier, president and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand.

Here's a preliminary look at some of the vehicles to be displayed.