Chrysler set to swamp SEMA with "Moparized" vehicles

SEMA show display will feature 24 vehicles customized with Mopar parts and accessories

Published: October 13, 2012, 11:00 AM
Updated: April 29, 2018, 3:58 PM

Chrysler has created 24 customized vehicles to show off the many parts and accessories offered by its Mopar brand at the 2012 SEMA Show in Las Vegas, October 30 through November 2.

SEMA stands for Specialty Equipment Market Association and the annual SEMA Show is the singular most important event of the year for anyone in the automotive aftermarket business. And it's only open to those in the business.

There aren't enough superlatives to describe the show, which is over the top in every respect – even for Las Vegas.

Suffice to say that these customized Chrysler vehicles are at the very conservative end of the scale when it comes to SEMA exotica.

Here's a summary of what Chrysler will have on display:

Jeep Wrangler Sand Trooper


This Dune-in-Matte color, four-door Jeep Wrangler serves as a showpiece for the company’s new portfolio of high-end, hard-core Jeep performance parts.

Key features include a new 5.7-liter HEMI V-8 conversion kit, rated at 375 horsepower and 410 lb-ft. of torque, special axles with an extra five inches of lift, 42-inch Super Swamper Bogger tires, and a prototype full-length underbody skid plate.

Matte-black front and rear off-road bumpers, grille, fuel-filler door, tail lamp guards and black door-sill guards, along with half-doors a vented hood and other off-road add-ons complete the picture.


Dodge Charger Juiced

 The Dodge Charger Juiced is a custom street rod, powered by a an emissions-friendly, 650-horsepower Viper V-10 Mopar crate engine powerplant with a cold air intake and Mopar cat-back exhaust system. The car sits low to the ground via and a Mopar lowering kit that is said to tighten the ride and improve cornering.

Visually, a Mopar front chin spoiler, Mopar Performance prototype hood (with a functional forward-facing intake) as well as the roof are finished in a darker matte version of the cars custom Metallic "Copperhead" paint scheme. Mopar-exclusive 20-inch lightweight wheels are also trimmed in matte black, with an accent "Copperhead" stripe.

 Jeep Grand Cherokee Half & Half

The Jeep Grand Cherokee Half & Half is a visual demonstration of the before and after of a Mopar-style makeover.

A zipper graphic applied down the centre of the vehicle, including a giant-size Mopar zipper on front bumper, separates the dual identities of the unique vehicle.

One half is a stock 2013 Jeep Grand Cherokee Laredo, with factory Deep Cherry Pearl Coatpaint. The other illustrates what the vehicle can be when "Moparized."

The stock side rides on standard 17-inch wheels, while the "Moparized" half of the vehicle is upgraded to 20-inch chrome wheels. Additional exterior improvements on the "Mopar" side of the vehicle include chrome mesh-grille insert, tube steps, mirror caps, hood air deflector and fog lamp bezels.


The customized side of the interior is filled with Mopar accessories, as well.

 SRT Viper

 The "Moparized" 2013 SRT Viper is a showcase for what can be done with a little imagination and a lot of Mopar products.

The race-inspired, customized yellow SRT Viper features lightweight carbon fibre parts, including underhood, with an exposed carbon fibre performance cross X-Brace that is almost 50% lighter than the factory version.


The engine cover is carbon fibre and aluminum, emblazoned with the SRT logo, as is the prototype aluminum oil filler cap. Other enhancements include a carbon fibre aero package and Mopar coil springs.

Exterior upgrades include optional "Track Pack" wheels finished in hyperblack, a front tow hook and an LED fog lamp kit.

Chrysler 300 "Luxury"

 The Chrysler 300 "Luxury" is said to take the premium feel of Chrysler’s ultimate luxury ride to the next level.


A True Blue grille surround on a platinum mesh grille sets off True Blue Pearl Coat exterior paint. The vehicle rolls on Mopar 20-inch satin carbon wheels, exposing black painted brake calipers and aMopar 3:91 rear axle and performance handling coil-over kit enhance performance.

 The interior is fitted with premium Katzkin leather seats and shift handle, Chrysler 300 logo premium carpet floor mats, Chrysler logo illuminated door-sill guards and a bright pedal kit.

Fiat 500 Beach Cruiser

 The Fiat 500 Beach Cruiser is a playful take on the West Coast car customizer vibe, with a surf motif. Painted a matte-finish grey, it features a widened body (by about 30 cm – not a Mopar accesory) with big fender flares that cover aluminum Mopar prototype wheels.


Other exterior touches include a satin, brushed finish on the door handles, mirrors and Mopar fascia accents, including the front chin spoiler, and Mopar roof rack surfboard carrier. Cues from vintage hot rod culture are found on the prototype Mopar hood and deck lid. Teak woodwork on the slats of the roof rack, which carries a custom surfboard painted to match the body, add a unique touch.

The interior features similarly themed trim and accessories and performance upgrades include a Mopar exhaust and cold-air intake, along with a Mopar strut tower brace.

Urban Ram

 The Urban Ram, based on a 2013 Ram 1500 with a 392 HEMI engine, is upgraded with Mopar headers, cold-air intake and performance dual exhaust with chrome tips. A Mopar performance handling kit and SRT rotors and brake calipers complete the performance package.

The exterior look is a clean, Modern Blue paint scheme accented with a "Mopar" blue stripe and a Mopar logo on the left rear side panel, plus a sport performance hood and body kit. Other highlights include 22-inch R/T wheels painted hyperblack, a body-coloured fibreglass tonneau, bed rug, bed ambient light kit and Mopar design badge. 

Dodge Dart Carbon Fire

 Dodge's newest offering, the all-new 2013 Dodge Dart, made its debut with more than 150 Mopar parts and accessories already available, the most in the compact-car segment. The Carbon Fire makes good use of that inventory.

A Mopar prototype carbon fibre hood saves weigh and a three-piece prototype decklid spoiler provides downforce, while silver brake calipers complement its charcoal grey exterior finish. So do a Mopar satin black front chin spoiler and satin black body kit underneath the Dart’s fascia.

The Carbon Fire sits on prototype gloss black 19-inch wheels and the gloss black theme is repeated on the prototype front fascia insert, roof and mirror covers. A prototype Mopar grille drops the customary cross hair grille of the Dodge Dart and the front fascia is revised and accented with light smoke headlamps.

Tinted windows hide an interior that features color cues from the exterior, with darker matte finishes on the interior bezels and Katzkin leather seats that follow the outside colour themes.