It was the 52nd straight month of year-over-year sales increases for Chrysler Canada and a record March for the Jeep and Ram brands and the Chrysler Town & Country minivan.
Overall industry sales of 157,060 vehicles for the month were up by just 0.2% from a year ago but still ranked as the second-best ever for March, surpassed only in 2012. Year-to-date sales of 358,392 units through the first quarter are up 0.9%.
"Being up by a sliver isn't shooting the lights out but when put in the context of a "never ending" winter and strong year ago sales, then current sales levels should be applauded," said industry analyst Dennis DesRosiers.
As positive as those results may seem, the seasonally adjusted annual sales rate (SAAR) for both March and the first quarter is well below that for the past nine months. But it is similar to that for the same period in 2013. The sales rate then began to take off in April, resulting in record sales for the year.
"We are now entering the peak selling season and the next three months will Tell us a lot as to whether this will be another record year," he added.