In what may become a game change in the classic-car acquisition process for auto enthusiasts worldwide, the UK has launched a daily live auction site for classic and enthusiast cars — Norman’s Pond — a site run by auto enthusiasts.
The eBay of vintage and desirable cars, Norman’s Pond is selective about the types of vehicles put up for online auction, limiting listings to curated cars that are well represented and in great condition. Each listing is stringently vetted by a team of auto enthusiasts, and features a full history, detailed images and nationwide promotion. The site prides itself on being easy to use, informative and, of prime importance, secure.
“We’re about quality, credibility and ease-of-use; and we offer you access to an exclusive community of buyers and sellers,” says Norman Shum, founder of Norman’s Pond. “Collectively, my team and I have the experience and a wealth of contacts and resources to procure interesting, exquisite and much sought-after cars. I only accept cars that I would not hesitate to bid on myself. We want fellow enthusiasts to find their dream car and create their own car story.”
Shum is also the founder of monthly gathering of enthusiasts, Cars and Coffee, in 2015, and the Official Modified Porsche Register, prior to that. The other principals are motoring journalist Andy Talbot and web specialist Matthew Eaton; all of them are long-tie auto enthusiasts.
“We deliver results for sellers,” says Shum. “Once an auction goes live, you can expect a sale that meets and often exceeds market value, at the end of the seven-day auction. The seller pays an initial listing fee and only pays a very reasonable commission upon a successful sale. Similarly, for buyers, a sensible fee is charged for locating their dream car.”
At launch, the site featured two special lots — the legendary “Tatty” Turner, a 1960 Turner competition car, and a rare 1926 AC Royal barn-find, unrestored and road worthy after 50 years in hiding.