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Consumers believe EVs still in early adopter stage

Survey commissioned by Mini shows 66% believe EVs are for early adopters

Published: April 14, 2019, 10:30 PM
Updated: April 19, 2019, 2:44 AM

Mini Cooper Electric instrument panel display

A recent survey from Mini shows how consumers want and expect to use electric vehicles, as electric vehicles continue to proliferate and companies convey their intentions to electrify their entire lines in the near future.

Mini EV

A recent survey commissioned by Mini from market research and business intelligence firm Engine International, showed that 63% of consumers believe the best EV use is for commuting or city driving, and 73% said a range of 120 km would be sufficient for their daily driving requirements.

Of current owners surveyed, 80% said all their EV charging takes place at home, but many said that if they needed to recharge on the road, they wouldn’t know where to do that, with 74% saying they didn’t know where their nearest public charging station was located. When asked how long it should take to charge an EV, 28% didn’t know, while 25% said 30 minutes should be acceptable.

Mini Cooper Electric instruments

“It is important for us as a brand to understand how consumers want to use their electric vehicles, and what they know and don’t know about them as we move closer to the launch of the MINI Cooper S E electric vehicle in the U.S.,” said Andrew Cutler, Mini USA Head of Corporate Communications. “The more intelligence we gather, the more we can educate consumers about the many benefits of electric mobility and what MINI has to offer in the new MINI Cooper S E electric vehicle coming in early 2020.”

Of all survey respondents, 66% said that EVs are meant for early adopters, which Mini takes as an obvious need to raise mainstream awareness, and that government incentives aren’t really working, breaking the market place into consumers who don’t think electric vehicles are currently viable choices and those making conscious choices to purchase EVs on factors beyond incentives

Audi e-tron charging at home

The general-population survey was conducted online March 21-24, 2019 among 1,004 adults (evenly split between male and female).