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Corvette C7 to debut in Detroit

First info leaked is a new crossed-flag emblem design

Published: October 19, 2012, 1:00 PM

2014 Corvette C7 emblem

General Motors says the seventh-generation (C7), 2014 Chevrolet Corvette will make its media debut on January 13, 2013 in Detroit, on the eve of the 2013 North-American International Auto Show's opening media days.

It is truly an all-new car, according to Corvette chief engineer, Tadge Juechter. "There are only two carryover parts from the C6 used in the C7 – the cabin air filter and the rear latch for the removable roof panel," he says.

"With the new Corvette, we set out to build a world-challenging sports car with design, refinement, efficiency and driver engagement that is second to none," he adds.

It is known that the C7 also feature a new fifth-generation version of GM's icinic small-block V-8 engine, which will also be the basis for the powerplant in GM's redesigned 2014 full-sized pickups and SUVs.

The new car is expected to be both shorter and lighter than the C7, but GM hasn't released any images yet.

The company did tease us with details of a new emblem design – a further iteration of the Crossed Flags logo that has been a hallmark of the Corvette since its 1953 introduction.

The Corvette emblem has always incorporated a pair of flags, one a racing checkered flag and the other featuring the Chevrolet "bowtie" emblem and a French fleur-de-lis.

"The all-new, seventh-generation Corvette deserved an all-new emblem," says Ed Welburn, GM vice president of global design. "The new Crossed Flags... are much more modern, more technical, and more detailed than before – underscoring the comprehensive redesign of the entire car."

The new emblem features a more technical, more angular, and more swept appearance – a proportion that echoes the new car, GM says. More than 100 variations were considered before the final design was selected.

The new logo was unveiled at Road Atlanta, as Corvette Racing celebrated a sweep of the 2012 production-based American Le Mans Series GT championships, in advance of this weekend's Petit Le Mans, the 2012 ALMS season finale.

"Winning the ALMS championships with the Corvette C6.R, against prestigious competitors from Ferrari, Porsche, and BMW is the perfect send-off for the sixth-generation Corvette," says Juechter. "The seventh-generation Corvette will build on that success."

GM plans to shut down the Corvette's Bowling Green, Kentucky, assembly plant for six months, beginning in Gebruary, to retool for the new model. Production of the 2014 Corvette will begin in August or September.

More information and video content about the seventh generation Corvette will be released in the coming weeks at www.one13thirteen.com.Enthusiasts