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Current Chevy Impala to continue in production

New 2014 Impala will target retail customers while older model will be sold to fleets

Published: March 14, 2013, 2:00 PM
Updated: April 29, 2018, 3:22 PM

Production and sales of the current Chevrolet Impala will continue for another year – with sales only to fleet customers – while the new 2014 Impala will go on sale to retail buyers next month.

The current model will be renamed Impala Limited for its continued fleet duty.

Both the old and new models will be built at General Motors of Canada's assembly complex in Oshawa, Ontario. The new model will also be built in Michigan, at GM's Detroit-Hamtramck plant, beginning later in the year.

According to the industry publication Automotive News, nearly 75 percent of Impala sales last year were to fleet buyers.

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GM wants to make the new Impala more distinctive and attractive to the broader public and to do so has get past the rental-car stigma now associated with the nameplate. So the new model has upgraded, and will probably be priced, accordingly.

But the company doesn't want to give up that high-volume fleet business either. Keeping the current model in production allows it to pursue both paths.