Fiat Chrysler Automobiles is partnering with Warner Brothers to bring the Batman v Superman conflict off the big screen and onto the street with a co-branded Jeep Renegade.
The partnership launches with a 30-second spot showing Ben Affleck as Bruce Wayne, driving a Jeep Renegade toward a catastrophic building collapse with Jeremy Irons (who plays Wayne’s butler, Alfred Pennyworth, in the new film) providing voice-over narration.
The Batman v Superman: Dawn of Justice film will feature select FCA vehicles from the company’s vast portfolio. Other 30-second commercials featuring Dodge will also be forthcoming, leading us to believe there may be more Dawn of Justice Special Edition vehicles.
“Thanks to an extensive brand and product portfolio, we were able to address every automobile need for the movie including Jeep, Dodge, Chrysler, FIAT, Alfa Romeo and Maserati, and from our sister company CNH Industrial, Iveco heavy-duty commercial vehicles,” said Olivier Francois, Chief Marketing Officer, FCA Global. “With much of the film’s production taking place in our own backyard of Detroit, our ability to creatively collaborate with the WB team reached new heights. The product integration was so organic to the filmmakers' vision and storyline, all we had to do was incorporate scenes from the movie for our commercials.”
For now, Canadians have to make do with the 2016 Jeep Renegade, whose Dawn of Justice Special Edition includes exclusive Carbon Black exterior paint and new 18-inch gloss black wheels. It is also available in Granite Crystal exterior treatment, which adds a Gloss Black roof. The interior is also blacked out, with black fabric upholstery and high gloss Black trim pieces, as well as Metal Diamond touch points (such as on the shifter knob and door handles).
Based on the North 4x4 model, it gets power from the 2.4-litre Tigershark 4-cylinder engine, coupled to a 9-speed automatic transmission. In its equipment list, you’ll find a backup camera, remote start, power driver’s seat and dual zone climate control, among others. Prices start at $31,990.
The vehicles will be arriving in dealerships soon, though there may not be many to go around since there are only 6,000 in the production run for North America. The film premieres nationwide on Friday March 25, 2016.